Buy a ticket to an entertainment show and have a great time enjoying the performance, advises the Fandango logo. The emblem indicates the distribution of tickets through a clear, convenient payment system.
Fandango: Brand overview
Founded: | April 27, 2000 |
Founder: | NBCUniversal, Warner Bros. Discovery |
Headquarters: |
Beverly Hills, California, U.S. |
Website: | fandango.com |
Meaning and History
Fandango is headquartered in Beverly Hills, and the firm operates primarily on the Internet, where customers can freely use its services. The service is 30% owned by Warner Media, LLC. The American multinational conglomerate acquired its stake in 2016 in exchange for Rotten Tomatoes and Flixster. The remaining 70% is owned by diversified company NBCUniversal Media, which is part of Comcast Corporation.
Fandango is not only a ticket office. On the media service’s website, you can explore movie descriptions, read reviews from other viewers, watch various interviews with actors, watch trailers of new products, and enjoy video clips. At the same time, the online resource differs from its competitors in its original design, built on a single visual identification system. Its important part is the logo – a stylized orange badge with blue lettering.
What is Fandango?
Fandango is an American company that specializes in ticketing. She has her tools of the same name – a website and an application for mobile devices. In addition, it has multimedia resources for television and streaming. It was founded in 2000. The head office is located in the city of Beverly Hills, California.
2000 – 2014
Fandango was founded in 2000 in the state of California. Its first emblem was shaped like a puzzle piece, with a notch on the left and two ridges on the right. It looked like both a big F (the first of the word Fandango) and a half-torn movie ticket spine. The element is not one-piece indicated by a wide black outline, which was interrupted at the top and bottom. In addition to it, there was an additional narrow white outline and a gray shadow that creates volume. The “F” itself was completely red-orange.
Beneath the emblem was the blue word “Fandango,” written in a disproportionate, upward-looking sans-serif font. It echoed in design with a stylized letter at the top.
2014 – today
After the 2014 redesign, the graphic no longer looks like a ticket stub. Now, these are just two capital “F,” which are turned towards each other by the protruding sides and connected like a puzzle. The first “F” is white, and the second is orange and is formed by negative space. The black outline was removed because the need for it disappeared – the element is already integral and is not associated with a torn movie ticket.
The inscription has also noticeably changed. Its color has become a little lighter; the letters have acquired a rounded shape and widened. Because the characters have been enlarged, the spacing between them has decreased.
Font and Colors
When the emblem lost its classic shape, it took on a completely new meaning. The two Fs look very simple and balanced at the same time. They balance each other through perfect symmetry. They are connected with the ticket spine only by notches on the side, but there is not enough rectangular shape for complete reliability instead of a square one. The spirit of the old logo has been preserved, although it is presented in a completely new way.
The wider font and reduced letter-spacing make the Fandango text mark better than it was originally. Thanks to the latest innovations, it has become clear, visible, and easy to read. Similar in appearance, the typeface is Galeb Black by Tour de Force Font Foundry. The lettering on the logo differs from it in the rounding of some corners.
For the graphic symbol in the form of connected “FF,” two colors are used: bright orange (# F3751E) and white (#FFFFFF). The word “FANDANGO” has a light but the slightly muted shade of blue (# 297ABE).
Fandango color codes
Pumpkin | Hex color: | #f3751e |
---|---|---|
RGB: | 243 117 30 | |
CMYK: | 0 52 88 5 | |
Pantone: | PMS 1585 C |
French Blue | Hex color: | #297abe |
---|---|---|
RGB: | 41 122 190 | |
CMYK: | 78 36 0 25 | |
Pantone: | PMS 7461 C |
What do the symbols mean on Fandango?
One of the Fandango movie resources (on a site called Rotten Tomatoes) uses unusual signs. They testify to the level of popularity of films and TV shows. A red tomato stands for a high rating (over 60%), a green one for a low rating (less than 60%). The first symbolizes that the film is fresh (good), the second – that it is rotten (bad).
What is the font of the Fandango logo?
The Fandango logo is written in classic sans-serif print. Grotesque is characterized by straight lines, harmonious proportions, and the same size of letters. Each symbol has a characteristic rounding at one end – a barely noticeable cut corner.
What does the Fandango logo mean?
The Fandango logo has two meanings. The first is a cinema ticket, so it has a square shape with notches torn on both sides. The second is the company’s name and its service because it depicts the first letter of the word “Fandango.” The two elements are harmoniously superimposed on each other – a white “F” on an orange background. But if you look closely, you can see the second “F” – inverted, in negative space.