Fast Company Logo PNG
As expected, the Fast Company logo is text-based, since it is a magazine focused on text. To stand out from competitors, the company chose an unusual inscription. It performs several functions: it serves as an emblem, a cover design element, the magazine’s concept, and the main point of its theme list.
Fast Company: Brand overview
Meaning and History
This magazine has experienced ups and downs, preserving not only its original concept but also its identity. The departure of the founding editors did not significantly affect it, as if Fast Company is an unshakeable pillar at the foot of which hundreds of bustling people pass without a trace. However, traces of those connected with it have remained in the form of honorary awards or, conversely, disappointments and financial risks.
The publication’s emblem is its specially designed name. It has always adorned the cover and was in the website’s header, opening the world of business, design, and technology to readers. By the simple inscription, those interested can immediately recognize the magazine, as it still occupies the top part of the front side. Of course, individual elements are used in the text, which helps to stand out among competitors. At first glance, the Fast Company logo may seem simple. The unusual placement and size of the letters make them non-standard, bright, and memorable.
What is Fast Company?
Fast Company is a print and electronic magazine published in the US since 1995. It is dedicated to business, technology, and design, and is released every two months. The head office is located in New York City. The magazine was founded by Bill Taylor, Mortimer Zuckerman, and Alan Webber and now belongs to Mansueto Ventures.
1995 – 2018
The emblem was designed by the famous lettering artist and type designer Jim Parkinson, who specializes in logos for newspapers and magazines. He created a light, dynamic symbol that demonstrates the main point: the world’s changeability, the fact that it does not stand still but appears in different guises. The inscription looks elegant because:
- Sharp serifs are used.
- Glyphs have an elongated form;
- Capital “A” and “O” are reduced in size;
- symbols are placed almost close together but not merged;
- minuscule letters are harmoniously “hidden” among large ones;
- Despite the difference in size, the signs do not seem to jump;
- No glyph goes beyond the established border.
The black color adds elegance and classicism to the logo, which is necessary for the magazine to maintain its image, as if it were both old and new. This allows it to expand its readership, significantly covering representatives of different generations.
2018 – today
The inscription in the modernized Fast Company emblem is set in the Grifo font. It is also elegant but not as light because of its wide, dense serifs. With the same font weight, the letters appear massive. Designers chose this typeface for its versatility: depending on the surrounding text, the logo, set in this font, can look elegant, bold, or even radical. Moreover, the massive serifs live up to their name: they resemble the claws of a griffin.
The developer of the new version is Mike Schnaidt. He not only created the emblem but also proposed using the Grifo font for magazine headlines, which was named Grifinito. This means the typographer has almost completely reworked the periodical’s visual identity. He kept the symbol’s color monochrome.
Fonts and Colors
In all versions of the Fast Company logo, elegant fonts with tall glyphs have been used except for two. These are the “A” and “O,” reduced in size and placed among the other letters. Despite their small size, they are easily readable thanks to the optimal character spacing. In one of the emblems, the signs are written in a condensed manner; in another, the font resembles Toledo Serial Medium. Grifo, on the other hand, is versatile, with a clear separation of letters.
The monochrome palette includes only two colors: black and white. But depending on the background (e.g., a magazine cover), it can be any other color.
