Fiji Airways Logo PNG
The Fiji Airways logo is like the friendly wave of a Fiji Islander welcoming you to a paradise you never knew you had. Imagine blue skies and an even bluer ocean, a world where palm trees are skyscrapers. The logo packs it all into a neat package, making you think of sandy beaches and seashell necklaces as soon as you see it. It’s as if the airline doesn’t just want to be the bus that gets you from point A to point B. No, it wants to give you the full Fiji experience right from the start. When you see the logo, you already start to feel like part of the island family before you even get on the plane. It’s like the first step on a Fijian beach, the first sip of coconut water, or the first “Bula!” greeting from a local. Simple, beautiful, and magical in its own way.
Fiji Airways: Brand overview
Founded in 1947 by renowned agricultural company Katafaga Estates Ltd, the airline realized the potential of air travel and ventured into the aviation industry, creating Fiji Airways.
The airline began in the 1930s when a de Havilland Dragon Rapide single-engine airplane made a flight connecting Fiji’s capital, Suva, with the outlying islands. As air travel grew in popularity, Fiji Airways expanded its fleet and routes beyond the Pacific Ocean to countries around the world.
In the 1970s, Fiji Airways entered a new era of growth and modernization, acquiring larger aircraft such as the Boeing 737.
In 1995, the airline was renamed Air Pacific to reflect its expanding international presence and the growing demand for travel to and from Fiji.
A major milestone came in 2012 when the airline underwent a major change, returning to its original name, Fiji Airways.
Fiji Airways continues to conquer new heights by expanding its route network and enhancing its services. From its hub in Nadi, Fiji, the airline connects passengers to 13 countries and 26 cities, including popular destinations such as Australia, New Zealand, Hong Kong, Singapore, and the United States.
Meaning and History
What is Fiji Airways?
Fiji Airways, originally known as Air Pacific, began operations in the 1950s, initially providing local transportation in the South Pacific region. During its existence, the airline has grown into a major player in the aviation industry, offering a wide range of destinations from its hubs in Fiji to 13 countries, including Australia, Japan, and the United States. The company faced and overcame many challenges; in the 1960s, it became fully owned by the Fijian government, and in the 1970s, it began international operations. Air Pacific became Fiji Airways in 2013.
1951 – 1961
1961 – 1966
1966 – 1971
1970 – 1980s
1980s – 2003
2003 – 2013
2012 – today
The Fiji Airways logo looks exotic as the designers have embellished even the text with decorative patterns. On the left is an ornament that the company itself calls Teteva Masi. It is a circle consisting of stripes and triangles. The cross-shaped elements symbolize the connection between the islands of Fiji and other countries where the airline operates. In the center, 16 petals surround a diamond, symbolizing teamwork. The empty ring formed by the negative space signifies people taking care of each other. The emblem was designed by Makereta Matemosi.
The Fiji Airways emblem serves as more than just a branding tool. It represents a fusion of cultural and corporate identity, combining traditional Fijian elements with universal themes of connection and cooperation. The choice of colors and shapes also plays an important role. Colors often reflect Fiji’s natural elements, while shapes – especially triangles and stripes – recall traditional Fijian art forms. Overall, the design presents a symbolically rich image closely aligned with the airline’s mission and community values.
