Five Nights at Freddy’s Logo

Five Nights at Freddy's LogoFive Nights at Freddy’s Logo PNG

A video game that instills horror and fills the blood with adrenaline: this is how the Five Nights at Freddy’s logo can be described. It conveys an atmosphere of tension, the peak of emotions, and the desire to find a way out of what seems like a hopeless situation under the cover of night. Tension and dynamics are also clearly manifested in it.

Five Nights at Freddy’s: Brand overview

Founded:August 8, 2014
Founder:ScottGames, Steel Wool Studios, Illumix
United States
Five Nights at Freddy’s is a franchise created based on a video game by Scott Cawthon, the main character of which is an animatronic bear named Freddy Fazbear. The action takes place in a family cafe called Freddy Fazbear’s Pizza. The first game of this series appeared in 2014. Due to its high popularity, it has turned into a large cycle consisting of nine main and numerous additional video games.

Meaning and History

Five Nights at Freddy's Logo History

After its release in 2014, the video game became a sensation; before this, Scott Cawthon was involved in the production of Christian-themed games, which had one complaint – boredom. The developer gave gamers what they desired – adrenaline fueled by horror. Video bloggers immediately began spreading his new product, marveling at the bone-chilling events unfolding at night in an ordinary pizzeria. Thus, a separate universe was created, ruled by an animatronic toy – the bear Freddy Fazbear.

He also became the basis for the name and logo of the video game. More precisely, his name laid the foundation for everything related to this intriguing character. The tense atmosphere is conveyed by the bloody inscription with traces of “dirt” – as if it were a print left by some injured participant. In some places, the text is clear; in others – foggy, blurry, almost invisible. This style immediately sets gamers up for horrors with bloody carnage.

What is Five Nights at Freddy’s?

Five Nights at Freddy’s (FNaF) is a video game where the action unfolds in a pizzeria under cover of the night. Its main character is the cafe’s mascot, an animatronic toy – the bear Freddy Fazbear. After its release in 2014, the game gained significant popularity, so it was continued, gradually becoming a major media franchise. Its creator is Scott Cawthon.

2014 – today

Five Nights at Freddy's Logo

The Five Nights at Freddy’s logo consists of a three-level inscription aligned in the center. All words are typed in the same font – a lowercase slab serif. Only the first letters are uppercase. Thin streams flow down from each glyph. According to the developers’ idea, this is blood. Red streaks on a white background indeed tickle the nerves and evoke the atmosphere of horror films about Freddy Krueger, as it is no coincidence that the main character bears an almost identical name.

The letters are wide, bold, and similar to prints. In some places, they are indistinct, which is especially evident at the end of the first and third lines. As a result, it creates the impression that the character does not have enough blood for the inscription, so he will soon go after the next victim to finish the start line. There are also horizontal traces – long and dash-like, no less chilling.

Font and Colors

Five Nights at Freddy's Emblem

The Five Nights at Freddy’s emblem is word-based, so great attention is paid to the inscription, as it performs three functions:

  • indicates the name of the media franchise;
  • conveys the atmosphere of the video game;
  • reflects its style and genre (horror).

A stylized slab serif font, Montserrat Bold, was chosen for the text, which has some similarities to Avenir Next. In this case, the apostrophe is a comma raised upward. Moreover, the capital letters “F” in “Five” and “Freddy’s,” as well as “N” in the word “Nights,” are aligned in height with the lowercase “i.”

Five Nights at Freddy's Symbol

The color palette is predictable and monotonous – blood-red, reminiscent of the color of blood. This choice is dictated by the genre of the video game and the desire to convey the atmosphere of horror accurately.

Five Nights at Freddy’s color codes

RedHex color:#f50000
RGB:245 0 0
CMYK:0 100 100 4
Pantone:PMS 172 C