Florida Atlantic Owls Logo

Florida Atlantic Owls LogoFlorida Atlantic Owls Logo PNG

Despite the menacing appearance of the Florida Atlantic Owls’ mascot, the logo of the Atlantic University faculty reflects a close connection with the owls inhabiting its territory. It symbolizes wisdom, prudence, and endurance.

Florida Atlantic Owls: Brand overview

Founded:1994
Headquarters:
Boca Raton, Florida, U.S.
Website:fausports.com
Florida Atlantic Owls consist of ten women’s and eight men’s teams representing Florida Atlantic University in NCAA Division I (FBS) and participating in Conference USA. The sports program was established in 1979. The owl mascot was adopted much earlier, at the university’s inception. The reason is that these birds were always encountered on the premises of educational institutions, and the construction of new campuses could harm their natural habitat. Therefore, the National Audubon Society recognized the university’s territory as an official “owl sanctuary” to prevent building construction.

Meaning and History

Florida Atlantic Owls Logo History

The logo, adopted in 1994, features a flying owl. It has widely spread its wings and put forward its claws. Across it is the inscription “FAU” – a reference to the university’s name. The red slanted letters have small serifs and a white outline with dark blue shadows. The latter gives them a subtle 3D effect.

The redesign led to a brand-new emblem in 2005, quite different from the previous one. It’s a schematic owl’s head composed of horizontal ellipses, semicircles, and other geometric figures in white-blue color. It’s complemented by a small inscription “Florida Atlantic” on a red ribbon and large letters “FAU.” An interesting decision was the wings on the sides of “F” and “U.” They indicate a close connection between the university and the owls.

What is Florida Atlantic Owls?

Florida Atlantic Owls is the sports department of Florida Atlantic University, a member of Conference USA, and a participant in NCAA Division I. Starting in 2023, they will also join the American Athletic Conference. Out of 19 student teams, the basketball team achieved the greatest success, reaching the National Collegiate Athletic Association finals in 2023.

1979 – 1983

Florida Atlantic Owls Logo 1979

When FAU became a full four-year educational institution, it had its own sports teams. An American owl was chosen as the mascot because the territory of one of the university’s campuses has been an official sanctuary for this endangered species of birds since April 23, 1971.

The emblem looks like a round seal consisting of several concentric rings. In the center is a monogram of lowercase letters “f,” “a,” and “u,” superimposed on each other. In the wide frame is the inscription “FLORIDA ATLANTIC UNIVERSITY.” Two bold dots separate it from the name of the city of Boca Raton, where the main campus of the educational institution is built. The color palette remains blue and white.

1983 – 1989

Florida Atlantic Owls Logo 1983

The logo looks like a round seal consisting of several concentric rings. In the center is a monogram of lowercase letters “f,” “a,” and “u” overlaid on each other. In the wide frame is the inscription “FLORIDA ATLANTIC UNIVERSITY.” Two bold dots separate it from the name of the city of Boca Raton, where the main campus of the educational institution is built. The color scheme remains blue and white.

1989 – 1993

Florida Atlantic Owls Logo 1989

Designers retained the round shape of the emblem and the central monogram. But the inscription on the ring was changed: now it contains only the name of the university. It’s colored white to stand out against the dark blue background.

2000 – 2005

Florida Atlantic Owls Logo 2000

The first football team of the Florida Atlantic Owls was formed in 2001. A few months before that, FAU decided to create a bolder and more aggressive image for itself. The old logo with the contemplative bird did not match the desired image. Moreover, some consultants suggested abandoning the American owl as a mascot altogether, considering it not convincing enough. However, the university community was categorically against this.

Eventually, the owl remained both in the logo and in the name of the sports department. To give the bird an aggressive look, artist Todd Dawes depicted it flying, with claws thrust forward, sharp talons, widely spread wings, and a slightly open beak. The fierce predator looks threatening, ready to confront anyone who stands in its way. In the foreground is the abbreviation “FAU.” The letters have sharp serifs resembling spikes. The red inscription with white outlines stands out brightly against the yellow-blue image.

2005 – 2018

Florida Atlantic Owls Logo 2005

This logo, unofficially known as “Winged FAU,” consists of almost half of the large white letters “F,” “A,” and “U” with wings on the sides. One bird’s wing is attached to the letter “F” and the other to the letter “U,” so it seems that the inscription is about to take off. Beneath it is a red ribbon with the white phrase “FLORIDA ATLANTIC.” It separates the lower part of the emblem – a white oval with a wide dark blue frame, from which an owl of the same color flies out. Artists added gray contours to prevent the elements from blending.

The new design was presented in February 2005, but work on it began 18 months earlier. The university turned to the consulting firm Rickabaugh Graphics, which conducted a sports team branding assessment and helped create an expressive logo while retaining the familiar mascot.

2018 – 2023

Florida Atlantic Owls Logo 2018

In 2018, the graphic sign was simplified. The winged inscription “FAU” is located directly on the owl’s head, which no longer has a body or oval background. Among the gray, white, and dark blue elements stand out two red stripes above the bird’s eyes, making its gaze confident and piercing.

2023 – today

Florida Atlantic Owls Logo

For some reason, designers decided to remove the “FAU” abbreviation from the university’s visual symbols system. As a result, the only inscription was removed from the logo, so now the sports teams are represented only by the owl’s head. It consists of simple geometric shapes: ovals, triangles, semicircles, half-rings, and curved stripes in blue, gray, and red colors.

This is the American owl – a bird that has become a unique part of the university’s history. As of 2023, about 34 representatives of this endangered bird species lived on the main campus. Despite its apparent simplicity and harmlessness, the owl is a fierce predator, making it an excellent candidate for a sports team mascot.

FAU Logo

FAU Logo

Earlier, during significant holidays, a patriotic version of the Florida Atlantic Owls emblem was used. Here, the bird’s head is supplemented with winged letters “FAU,” colored in shades of the American flag. The blue “F” is covered with numerous white stars, the “U” is marked with red and white stripes, and the “A” combines both designs – the border between them runs right down the middle. Otherwise, the emblem has its usual look: designers retained the oval owl’s head with large semicircular eyes, red eyebrows, and a gray-blue beak resembling a leaf.

Florida Atlantic Owls emblem

In 2001, the university formed an American football team. It proved very successful, and after four seasons, it moved from FCS to FBS, joining the Sun Belt conference. Currently, the players are coached by Willie Taggart.

Florida Atlantic Owls symbol

In 2006-2007, Florida Atlantic University’s baseball team was recognized as one of the best in the Sun Belt conference. The team also entered the NCAA top 10 in five categories. Shortly before that, in 2002, the basketball players achieved their first victory at the Super Regional.

Font and Colors

FAU Emblem

The contemporary sports team logo contains no inscriptions. Until 2023, it included the abbreviation “FAU,” consisting of uppercase glyphs with an individual design. The letters “F” and “U” resemble wings, and the letter “A” has two rectangular serifs pointed in different directions.

The image’s colors correspond to the official palette of the university:

  • Dark blue (#003366);
  • Red (#CC0000);
  • Light gray (#CCCCCC).

White is also used, coloring several fragments of the owl.

FAU Symbol

Florida Atlantic Owls color codes

Dark Midnight BlueHex color:#003366
RGB:0 51 102
CMYK:100 50 0 60
Pantone:PMS 294 C
Rosso CorsaHex color:#cc0000
RGB:204 0 0
CMYK:0 100 100 20
Pantone:PMS Bright Red C
Neon SilverHex color:#c4c7cc
RGB:196 199 204
CMYK:4 2 0 20
Pantone:PMS 428 C