Flybmi Logo PNG
The Flybmi logo symbolizes the pursuit of limitless travel and reliability. It is a gateway inviting travel enthusiasts worldwide to discover a world facilitated by advanced aerodynamics, safety, and impeccable service.
Flybmi: Brand overview
From humble beginnings at East Midlands Airport in North West Leicestershire, Flybmi has become a prominent player in regional air travel across the UK and Europe, accomplishing amazing feats.
In 1987, British Midland Regional Limited (BMI Regional) was spun off from the highly successful British Midland Airways Limited (BMI). Initially known as Business Air, the airline quickly gained recognition for its charter and business flights, which led to the expansion of scheduled passenger services. This marked the beginning of a new era of triumph for Bmi Regional.
British Midland Regional Limited underwent a major change at the turn of the millennium: it was renamed Bmi Regional.
Under the thriving Bmi Regional brand, Flybmi Airlines expanded its route network and opened up exciting destinations in the UK and Europe. The airline’s unwavering commitment to efficiency and reliability has enabled it to establish operating bases in key cities such as Aberdeen, Brussels, Bristol, East Midlands, Newcastle, and Munich, increasing the availability of regional flights to unprecedented levels.
Despite a rich history of success in the aviation industry, Flybmi faced insurmountable financial challenges and fierce competition, ultimately leading to its closure on February 16, 2019.
Meaning and History
What is Flybmi?
Flybmi, legally known as British Midland Regional Limited, held a significant position in the aviation industry. The British regional airline operated scheduled passenger services across the UK and Europe. Founded in 1987, the company began as a regional airline, Business Air, based in Aberdeen, Scotland. In 2001, it was acquired by British Midland International and rebranded to form BMI Regional. The airline was a subsidiary of British Midland International until 2012 when it was acquired by Sector Aviation Holdings and became independent.
1987 – 2019
The Flybmi logo is simple yet vibrant, highlighting its connection to the sky and travel. The main idea is expressed through the harmonious combination of typographic and graphic elements, designed in shades of blue that symbolize calmness, stability, and airiness.
The company name is divided into two parts. On the left is the word “fly,” written in lowercase letters using a modern sans-serif font. This text appears light and dynamic, with clean lines that create a sense of motion. The second part, “bmi,” is placed within a large circle as the central element. This circle, colored in deep blue, emphasizes the brand’s completeness and unity.
The letters “bmi” are styled in a softer, rounded font. The rounded forms convey friendliness and accessibility, making the text visually appealing and easy to read. The white color of this part stands out against the blue background of the circle, creating a striking contrast and focal point. “Bmi” stands for “British Midland International,” reflecting the brand’s origin and international status.
At the top of the circle is a graphic element composed of several triangles and parallelograms arranged to resemble stylized airplane wings or sun rays. This feature adds a sense of upward motion and dynamism, symbolizing reaching new horizons and flight.
The color palette includes various shades of blue, from dark to light. They create depth and layers, reinforcing associations with the sky and travel. The logo’s overall design is carefully crafted to evoke impressions of lightness, professionalism, and international expertise.
The Flybmi emblem combines visual simplicity with symbolism. Its elements work together to create an image of a reliable and modern airline brand focused on comfort and quality for its customers.