The Flydubai logo depicts a journey to the warm shores of the UAE. The emblem promises an enjoyable travel experience on the company’s planes, where everything is designed for passenger comfort. The brand connects cities and continents, making air travel accessible.
The Dubai government created Flydubai to support the city’s role as an aviation hub and tourist destination. The airline was planned as a low-cost carrier for short- and medium-haul routes, complementing Emirates Airlines rather than copying its long-haul model. On June 1, 2009, Flydubai operated its first commercial flight from Dubai to Beirut with a Boeing 737-800, starting operations with two aircraft.
From 2009 to 2010, Flydubai expanded across the Middle East, the Indian subcontinent, and Eastern Europe. Its route plan focused on cities not covered by Emirates, giving the new carrier a separate market position. By the end of 2010, the network included more than 20 destinations. In 2011, Flydubai signed a $3.74 billion agreement with Boeing for 50 Boeing 737-800 aircraft.
In 2012 and 2013, the airline added routes in Africa and Central Asia. It then moved beyond a basic, low-cost format by offering business-class service on selected flights. By 2014, Flydubai had carried 25 million passengers, received its 43rd Boeing 737-800, and launched its first European Union route to Bratislava. In 2015, it introduced new business and economy cabins.
In 2016, Flydubai signed a codeshare agreement with Emirates, improving connections through Dubai. In 2017, it placed a $27 billion order for 225 Boeing 737 MAX aircraft and began operating the 737 MAX 8. By its 10th anniversary in 2019, the airline served more than 90 destinations in 47 countries. From 2020 to 2022, it focused on essential routes, cargo demand, the return of the 737 MAX, new destinations, higher frequencies, and updates to its app and website.
Meaning and History
What is Flydubai?
It is a rapidly growing low-cost airline based in Dubai, United Arab Emirates, offering affordable flights to an extensive network of destinations in the Middle East, Africa, Asia, and Europe. The company operates a modern, uniform fleet of Boeing 737 narrow-body aircraft with comfortable cabins and advanced amenities to enhance the passenger experience. Through a strategic partnership with Emirates, the airline provides seamless connectivity via Dubai, ensuring convenient access to an extensive global network for travelers seeking flexible and economical flight options.
2009 – today
The Flydubai logo serves as a bright and memorable symbol of the brand. It prominently features the words “fly” and “dubai,” which embody the company’s core values of freedom of movement and its strong ties to Dubai. The orange color of the word “fly” signifies speed, dynamics, and energy associated with travel and forward movement. The light blue of the word “dubai” evokes a maritime theme and highlights Dubai’s role as a global hub where the world converges.
The dot to the right of the logo can be seen as a marker indicating the destination Flydubai is heading toward or as a symbol of new opportunities awaiting customers on future journeys. The combination of the letters “a” and “i” in the word “dubai” gives the logo a distinctive look. These combined letters emphasize the values of hospitality and progress, which are integral to the company’s identity.
The overall concept of the Flydubai emblem conveys a strong desire for progress in the aviation industry. The emblem underscores the significance of freedom of movement and the company’s deep connection to Dubai. The design elements, such as bold colors and distinctive typography, ensure the logo remains easily recognizable and reflects the brand’s energetic, dynamic nature.
The use of orange in the logo encapsulates energy and forward momentum, traits essential for a travel-oriented company. The light blue evokes a sense of calm and reliability, resonating with Dubai’s maritime influence and its geographical and cultural significance. These colors create a balance that appeals to a broad audience, reinforcing the brand’s appeal.


