Forbes is a business magazine published in the United States every month and a half (eight times a year) and covers the key events of the planet. He publishes materials on financial, marketing, investment, industrial topics, and related topics (writes about politics, science, communications, law, and technology). The company was founded in 1917 by the Forbes family, which now owns only 5 percent. The rest is the share of Integrated Whale Media Investments. The periodical has an international Asian version and 27 more licensed versions published in different parts of the world. The head office is located in Jersey City (New Jersey).
Meaning and History
The original name of the world-famous magazine was Forbes: Devoted to Doers and Doings. It was co-created by two acquaintances: Bertie Charles Forbes, a Scottish-American journalist, and Walter Drey, CEO of Wall Street. The first provided his name and financial support, the second – publishing experience. Walter took over as head of B.C. Forbes Publishing Company and Bertie Charles became editor-in-chief of the magazine. He remained in this position until his death.
After 1954, the father’s business passed to his sons: Bruce Charles Forbes took the president and CEO of the company of the same name, and Malcolm Forbes headed the magazine as editor-in-chief. They raised the prestige of the publication to a very high level, which attracted the attention of potential buyers. Today the print edition also has its Internet platform. As a result, in 2014, the company that publishes Forbes was bought by the Hong Kong investment group Integrated Whale Media Investments.
The whole world is equal to the magazine because it is famous for its impartial business view. He is appreciated for his regular rankings, including ranked lists of the world’s billionaires, planetary influencers, wealthy celebrities, the richest Americans (Forbes 400), leading international companies (Forbes Global 2000). And the magazine had a lot of logos because it strives to keep up with the times and attract readers’ attention.
1917 – 1918
The debut numbers were adorned with the inscription “Forbes Magazine,” located in two rows and executed in the font in the Old English style. At the ends of the wide letters, instead of serifs, there were bold dots with miniature curls that resembled commas. They were especially pronounced in “F,” “G,” “E,” “Z,” “S,” and “R.” Both “A” had small hook-like protrusions. “B,” “M,” “I” have been styled with mini serifs.
1918 – 1922
During this period, the emblem was used with thin black letters with classic serifs. There was enough space between the signs, so they did not merge. The exception was the “R” and “B” located in the center. The elongated leg of the first letter went under the second. The authors removed the word “Magazine.”
1922 – 1924
The editors approved a new logo for the cover of the magazine. It was a horizontal black rectangle. It had two thin white stripes that ran along the bottom and top of the geometric figure, and between them was the name of the print edition. Moreover, lines on both sides connected the letters, so miniature protrusions from curved serifs were visible against a dark background.
1924 – 1925
The redesign undertaken brought an updated character design. As a result, they got a white and a black outline in the form of a thin solid strip. The curved serifs have been corrected to be classically flat.
1925 – 1930
For the next five years, the emblem consisted of wide outline marks that were hollow on the inside. They looked large, elongated, and were located almost end-to-end. “F” and “E” had shorter crossbars. The designers kept the serifs.
1930 – 1934
The logo of that time contained a half-figured inscription. The letters in the magazine’s title had very wide sides, which were connected by thin and short lines. The center strokes of “F” and “E” looked like diagonal triangles, pointed inward and edge outward.
1934 – 1937
After many years of using block letters, lowercase was introduced, with the word “Forbes” in cursory handwriting. The inscription was thin and coherent: the line went without interruption and connected all the signs.
The emblem used thin sans-serif uppercase characters for the first time. As a result, the title has become much more expressive, clearer, and easier to read. It was on a light gray background – a horizontal rectangle that almost merged with white and was almost invisible.
1937 – 1938
After experimenting with grotesque, the authors of the logo decided to bring back the handwritten style. But for this, they changed the shape of the letters, leaving only the continuity of the inscription (coherence) from the previous version.
The title of the magazine has become light and large. The symbols were so tightly connected that they almost merged. On the left side, each of them consisted of a thin outline, on the right – of wide shadows. They gave the letters volume and made the title of the magazine three-dimensional.
1938 – 1939
The designers regrouped the inscription: they extended the signs, which made them tall and narrow. For more convexity, the developers added one contour strip on the left side.
1939 – 1953
Beginning in 1939, the magazine used a large stencil font with elongated black characters.
1953 – 1966
The logo featured a classic serif typeface that carried over from the previous version. Moreover, the authors left only “F” large and made all other characters small, although they were also uppercase.
1966 – 1973
The emblem text has been returned to width, resulting in a slightly larger letter spacing, adding legibility to the text. The serifs on the signs were tiny.
1973 – 1977
The logo retained the same name, from which the serifs were removed.
1977 – 1978
The title on the cover of the magazine was in bold. The designers squeezed the letter “F,” shortening the protruding lines, and at the “R,” they straightened the right leg. The letters were again very closely spaced.
1978 – 1999
1978 saw a quantum leap in headline design. At that time, a completely different typeface was approved – modern, stylish, elegant. Only “F” remained in uppercase, while the rest of the characters were converted to lowercase.
1999 – present
The emblem uses an elegant font as the authors have made the letters slightly thinner than in the previous version. They also added the “F” curl, replaced the dot on “r” with a short stroke, and removed the bottom serif from “b.” In addition, the title has become colored, which equates to a revolution in a business magazine.
Font and Colors of the Emblem
The history of the reincarnation of the Forbes identity is the evolution of its type because the entire logo consists of text. Earlier versions were dominated by serifs, while middle years were dominated by sans. Now again, there is a return to small serifs.
A typeface called Nicholas Bold is now in use. Nick Shinn designed it. The closest free font to it is Buenard Bold Font. The color palette of the lettering has always been restrained – black. In 1999, she turned blue.