The striking display of Fordham University’s sports department name has ensured the athletes’ recognizability on sports grounds, reflecting the team’s characteristics. The Fordham Rams logo symbolizes perseverance, courage, impulsiveness, and inexhaustible energy, a tribute to its history.
Fordham Rams: Brand overview
Meaning and History
Since the 1940s, the Fordham Rams logo has changed several times, but the designers have consistently adhered to the Ram theme. From 1941 to 1947, the mascot animal was drawn with dark red lines on a white background. In 1994, a new version appeared, featuring a self-assured ram, the sight of which conveyed anger. Black shadows with maroon spots enhanced the impression. Below was the inscription “Fordham”. All letters were uppercase, although the “F” and “M” were significantly elevated above the others.
In 2001, the developers retained the previous style but reduced the head’s size and moved it to the bottom of the emblem. The top half was occupied by the word “Fordham.” The modern logo was adopted in 2008. It consists of a large letter “F” with three contours (white, grey, black) and a ram’s head depicted in semi-profile.
What is Fordham Rams?
The Fordham Rams are an intercollegiate athletic program representing Fordham University. The sports department comprises 20 student teams that compete in NCAA Division I and participate in the Atlantic 10 conference. The football team competes in the NCAA Division 1 FCS Patriot League.
1941 – 1947
1994 – 2000
2001 – 2007
2008 – today
Fordham Rams Basketball Logo
The first men’s basketball competition at Fordham University took place in 1902. The best season was 1970-1971. The athletes won two Patriot League championships, appeared in 16 NIT games, and qualified for the NCAA tournament four times. The women’s team was initially a club, but then represented the institution at the Division I level in the NCAA.
Fordham Rams Football Logo
The football program was established in 1882, 41 years after the university was founded. The team’s home stadium is Coffey Field, and the head coach is Joe Conlin.