Forza is one of the highest-grossing franchises in video game history. It is a popular racing simulator published by Xbox Game Studios. It includes two series: Forza Horizon and Forza Motorsport. The first game (and there are more than ten of them) was released in 2005 by the American company Turn 10 Studios. In the future, the British organization Playground Games joined the creation of Forza. She moved away from professional sports and opted for street races dedicated to the fictional festival.
Meaning and History
The media franchise has the main logo that represents all the Forza racing video games. It is designed in the shape of a capital “F” and is styled like a sports car. And the choice of vehicles in both series is very large. Forza Motorsport, for example, gives gamers the chance to drive a real licensed car, from the Audi R8 to the Honda Civic. The tuning possibilities of the models are not limited. Combined with the sheer number of tracks, this adds variety to the game.
Motorsport has the full series name written in two lines to the right of the F-badge. The first word contains large bold letters that are far apart. For the second part, a similar sans serif typeface is used, but with a thinner style.
By the way, the main logo of the franchise can also be supplemented with an inscription: the designers have developed a variant where the word “FORZA” is depicted under the stylized “F.” They chose a bold grotesque for it with cut corners at the top ends “F” and “Z.”
Forza Horizon, however, is completely different:
- These games contain many fictional locations and have an open world to explore.
- Their plot is far from professional racing: it revolves around the festival theme, so a lot of attention is paid to various events.
- The logo of the series has a striking element: a large pink parallelogram.
The word “HORIZON” is written in white letters, and “FORZA” is located a little higher and is painted black.
All Forza games have a common symbol that represents the first letter of the franchise name. True, it is rather difficult to guess “F” in it: the image consists of five polygons of different sizes, arranged in a certain order. Geometric abstraction is tilted to the right, which creates the illusion of movement. This is a reference to a racing simulator because the fastest player is always the winner.
And this emblem also symbolizes power, energy, and authority. It echoes the name of the franchise, which means “strength” in Italian. The stylized “F” complements the wordmarks of both Forza series. It can be above or to the left of the name.
Font and Colors of the Emblem
The closest font that matches the lettering on the main logo of the franchise is Reservation Wide Bold. It was designed by Silas Dilworth in 2006 and published by Dilworth Typographics. Its free counterpart is OPTITomasoBold-Extended Font. True, the game designers reworked many of the glyphs, adding many pointed corners and changing the shape of the “O.”
The word “HORIZON” uses a typeface similar to Futura Condensed ExtraBlack Italic – a bold geometric sans serif italic created in 1993. But the inscription “MOTORSPORT” is made in thin, even letters that resemble Akzidenz Grotesk Extended. This typeface history goes back to 1989 when the royal typesetter came up with the Royal Grotesk Light.
The monotonous monochrome palette is diluted with pink only on the Forza Horizon series logo. The designers chose a bright shade for the parallelogram (# EB0481) so that the white inscription is visible on its background. In all other cases, only two colors are used: black and white.