Funimation is a North American anime licensing and streaming service. Two companies manage it at once: the Japanese Aniplex Inc. and the American Sony Pictures Television Inc. Unlike Netflix, this platform contains all seasons of cartoon series and East Asian films. The full library of HD entertainment content is available to members of the recently launched three-tier subscription program. The project itself has existed since 1994.
Meaning and History
What is now known as Funimation was at first Gen Fukunaga’s risky experiment. Obeying his uncle, the businessman decided to license the Dragon Ball media franchise. But he had no money, so he convinced the Daniel Cocanougher family to sell their main source of income – the feed mill – and put all the money into the common cause. This is how FUNimation Productions was born, sold to Navarre Corporation in 2005, and changed its name to FUNimation Entertainment. After a few more resales and a couple of global rebrands, the anime distributor got its current name. All these changes are reflected in his logos.
1994 – 1996
The platform’s first emblem was nicknamed “Texas Shapes” and “The Lone Star” because it contains one white star – the same as the flag of the American state of Texas. There is a red circle behind the five-pointed shape and a blue rectangle just behind them. In the animated version, they are three-dimensional, and in a static form, they become two-dimensional. On the right is the text containing the name of the company. The inscription is made in jagged black letters, the font of which resembles a handwritten one.
1996 – 2004
In 1996, the company had a new logo known as “The Lone Star II.” It contains the same set of shapes in the previous version, but the rectangle and circle have acquired a light gradient. The words “Funimation Productions” were initially located to the right of the picture, and after a few years, moved down. The font has also changed: the designers have made it smoother and more legible.
2004 – 2005
The “FUNimation Bubbles” badge became part of the corporate identity in 2004 but was not used for long until the Navarre Corporation service sale. The gradient disappeared from the geometric shapes, but thin black outlines appeared. The letters have taken on a white sheen. By the light spots’ location, you can guess that the invisible light source is in the upper right corner. In the animated version, bubbles fly behind the logo, reflecting the black lettering and multi-colored graphic composition.
2005 – 2009
In 2005, the Navarre Corporation acquired Funimation from its creators. The new owner immediately rebranded to showcase its presence. This is how the anime streaming service got the name Funimation Entertainment and an emblem with the corresponding inscription. As a result of the global design work, The New Lone Star was born.
The geometric shapes have an unusual arrangement: the blue rectangle has become a jagged quadrangle, elongated horizontally. The red circle is right there (left) but slightly out of bounds. There is also a reduced white star.
The name of the service is also placed inside the polygon: “FUNIMATION” is written in jumping white letters in the first line, and in the second is “ENTERTAINMENT.” The phrase “A NAVARRE CORPORATION COMPANY” has been moved outside the blue background. For the word “NAVARRE,” the designers used a stylized font with voids in place of some of the lines.
2007 – 2011
In 2007 the company changed headquarters to Flower Mound. She marked her “housewarming” with a new logo, which almost did not differ from the old one. The colors are darker and have a gradient, and the geometric shapes have thin frames. The name of the parent company, on the other hand, brightened a little.
2011 – 2016
In 2011, designers developed the most minimalistic version of the Funimation wordmark. This happened after the Navarre Corporation sold the brand to a group of investors led by Gen Fukunaga. The designers removed all elements except the first word and repainted it black. The “jumping” arrangement of letters has been preserved. An additional “F” icon has also appeared.
2016 – present
The anime licensing and streaming service entered 2016 with a new logo. The public liked the redesign because it solved the technical problems of the old brand. The developers have changed the design of the word “Funimation,” composing it from a mixture of uppercase and lowercase letters in purple. In place of “O” is a circle with a white semicircle that looks like a smile. It is nicknamed “The Smiley Face” and is used alone as an icon.
Font and Colors of the Emblem
Funimation has the word “fun” in its name, so the designers rendered it an unusual logo. She conveys energy and excitement before watching new anime episodes. It is a symbol of the changes that the company came to in 2016.
The font for the logo was custom designed. The basis was Helvetica Light, modified by typographers beyond recognition. And for the previous wordmark, the typeface Eurostile was used, which was created by the Italian Aldo Novarese.
The key color is purple (#45298F), which is similar to Blue Gem. Designers chose it for the reason that it can be easily converted to blue or red.