Gabon Airlines Logo PNG
Gabon Airlines: Brand overview
Gabon Airlines, founded in 2007, is the national airline of Gabon, headquartered in Libreville. The government created the airline, envisioning it as a bridge connecting Gabon within the country and the region.
The airline began flying in 2008, initially serving neighboring countries with leased aircraft. Despite its initial expansion into Central Africa, the airline faced numerous challenges in the following years. The company faced mounting debt, ineffective management, and attempts to build a sustainable business model. In early 2012, faced with heavy losses, Gabon Airlines ceased operations.
However, the story did not end there. After a three-year hiatus, the Gabonese government made a second attempt to revive the airline in 2015. The revitalized Gabon Airlines promised to improve Gabon’s connectivity and support the country’s development. However, history repeated itself, with the airline facing similar problems of unprofitability and poor cash management.
By 2018, the airline had once again suspended operations indefinitely, the second flight discontinuation in its short history. Despite two attempts and significant government investment, Gabon Airlines has failed to become a successful national carrier in Gabon.
Meaning and History
1951 – 2006
2007 – 2012
2015 – today
Gabon Airlines was based on Air Gabon, but its logo has a completely different design. The tail of the imaginary airplane is a structure of purple polygons. This structure is divided in half by blue stripes, which can represent either clouds or stylized airflow. The wavy lines show abstract silhouettes of birds. The brand name is written in a sans-serif font, reminiscent of the Futura font family. The first word consists of large dark purple letters, and the second word is visually divided into two color blocks: purple “AIR” and light blue “LINES.”
These design elements convey movement and freedom, which goes well with the aviation theme. The purple polygons forming the tail of an imaginary airplane give the logo a unique look and differentiate it from traditional aviation logos. The blue stripes fulfill a dual role, giving the design depth and dynamism. The use of two contrasting shades of purple and light blue in the text makes it stand out and gives it a modern look. The complex but harmonious visual elements of the logo successfully convey the identity of the airline.
