GameStop Logo

GameStop Logo PNG

The GameStop logo is an example of the contrast between real and gaming life. The emblem shows the moment when the game stops being a fantasy and becomes very real. “Don’t play games, live them and enjoy them,” the company tells users through its logo.

Meaning and History

Babbage, a Dallas software company, started GameStop. Its founders were two graduates of Harvard Business School: classmates Gary Kusin and James McCurry. They named their company after the scientist who developed the idea of ​​a programmable digital computer, Charles Babbage. It received its current name in 1999.

The new name carries an element of shock that attracted a lot of buyers in the beginning. It seems to say: stop playing – start playing for real! The rebranding gradually turned into a redesign because the management wanted to use a modernized name for the logo. And since it contains the main meaning of the brand, it was decided not to add graphics. The text plays its role. To emphasize the concept, the developers put two words together and colored them in different colors. Today there are four emblems.

1999 – 2000

The logo is designed in playful colors – attractive, alluring, and bright. Among them: are green, red, yellow, and blue. They are used in succession. And to make the glyphs stand out better against a light background, the designers circled them with a black line, keeping a small indent between the edge and the middle. The result is another frame – white. All characters are lowercase, and “p” is formed from two circular arrows. This style fits well with the theme of the game.

2000 – 2012

The transition to the 21st millennium was a turning point for the company and required a transformation. The cardinal decision resulted in the emergence of a completely different concept of the logo, emphasizing “Game” and “Stop.” By combining the two foundations, leadership got the opposite meaning, which confused, pushed to buy and check – is it so? As a result, “Stop” (prohibition, stopping) gave a start to an increase in interest. Simultaneously, the emblem itself is quite simple: a horizontal inscription made in two “fatal” colors – black and red.

2012 – 2021

In this version, the developers kept the previous logo design as much as possible, playing a little with the color. They removed the excessive colorfulness and made the inscription black (“Game”) and dusty red (“Stop”).

2021 – today

The modern logo has changed not only the color but also the typography. Now the place of black was taken by dark gray and red – muted burgundy. In addition, the designers changed the font in the second part of the name: “S” and “o” got smooth transitions and rounding, while “t” had a shorter lower segment.

Font and Colors

This logo has no graphic part – the informational inscription is of paramount importance. Text is present in both variants, highlighting the main product range. If before the word was classic, now it looks original. This was made possible by two factors. The first is uppercase “G” and “S” at the beginning and end of the name. The second is a two-tone palette. She very well conveys the emotional intensity of a person and reflects two extremes – all or nothing, as is customary in the world of games.

For the word “GameStop,” the developers chose the Impact typeface. Massive and wide letters look indestructible. “P” has a shortened leg, while “m” and “t,” on the contrary, are elongated. Although the two different stems are fused, their borders are highlighted in capital letters and color. The left side of the name is colored black, the right side – red. They symbolize the peak of emotional stress. The inscription was made in a thin font with white characters in the debut version, so it almost did not attract the eye.

GameStop color codes