Garanti Logo PNG
The Garanti Bank logo convinces the client that cooperation with the bank is a gift. All of the institution’s programs are designed with the future in mind. They guarantee stable growth and future income increases.
Garanti Bank was founded in Ankara on June 21, 1946, by 103 co-founders, mostly merchants who invested their wartime savings. Its capital was 2.5 million Turkish lira, divided into 25,000 shares. The first branch opened on Anafartalar Street in Ankara, followed by a second on Bankalar Caddesi in Istanbul. Within seven years, the network reached 22 branches. In 1950, the headquarters moved to Sirkeci, Istanbul, placing the bank closer to Turkey’s commercial center.
In the late 1970s, major stakes were transferred to the Koç and Sabancı Groups, reflecting Turkey’s holding-company banking model. By 1983, Doğuş Group had become the sole owner, and Garanti had entered the top five private banks in Turkey. Garanti was listed on the Istanbul Stock Exchange in 1990 and gained an international listing in 1993, using new capital to expand its retail banking operations. Technology became a key part of its growth. In 1997, Garanti launched Turkey’s first internet banking service, ahead of Akbank and İş Bankası.
In 2000, it introduced Bonus, Turkey’s first multi-brand chip credit card. Mobile banking followed in 2004. After the 2001 banking crisis, Garanti absorbed Osmanlı Bank, which had already taken in Körfezbank. In 2005, General Electric became an equal partner with Doğuş Group through GE Capital.
BBVA entered in 2010 by buying a 24.89 percent stake in Garanti. It raised its stake in 2015 and 2017. On June 10, 2019, the bank became Garanti BBVA. After BBVA’s 2021 buyout offer, its stake rose to 85.97 percent.
Meaning and History
The Garanti company has been engaged in economic and financial activities for over 70 years. It has eight foreign branches (in Malta, Luxembourg, and Cyprus) and about a thousand Turkish branches. They share a common visual identity that has evolved since 1946. All logos are based on the four-leaf clover symbol, complemented by the bank’s name. In 2000, the developers updated the clover’s color and set the inscription to lowercase to make the brand name friendlier. In the future, the design changed several times because Garanti became part of the Banco Bilbao Vizcaya Argentaria group.
What is Garanti?
Garanti is a Turkish bank, with a majority of its shares owned by Banco Bilbao Vizcaya Argentaria. It was established in 1946 and has since become one of Turkey’s most innovative credit and financial institutions, as recognized by independent rating agencies. Its range of services includes asset management, insurance, lending, deposits, and loans. The bank has numerous international branches in Europe and America.
the 1990s – 2001
Originally, the bank’s emblem had a long green rectangle that served as a background for the main elements. On the left side is a four-leaf clover. According to popular belief, it brings luck to those who find it, and this concept is very consonant with a banking institution. The white segments on a thin stem are austere, resembling four connected hearts. On the right is the word “Garanti,” executed in elongated uppercase letters. The exception is “i”: although this letter is the same size as the others, it is lowercase rather than uppercase.
2001 – 2009
Before BBVA acquired a stake in Garanti, the Turkish bank used the green four-leaf clover emblem. Due to the proportions, the drawing was depicted on an offset plane: the larger half is closer and the smaller one farther away. The three-dimensional effect was enhanced by a radial gradient that spread from the light center to the dark edges. On the right was the black name “Garanti Bank”. It was written as one word, with the first letters of both words capitalized.
2009 – 2018
In 2010, Garanti acquired a new shareholder, Banco Bilbao Vizcaya Argentaria. The Turkish bank retained its original name because BBVA’s share was just over 20%. The Spanish company had no single brand: all of its foreign branches were named differently and used different symbols.
The only indication that the financial holding BBVA partly owned Garanti was the logo reading “Garanti Bank NV BBVA Group.” The last two words are on the second line and highlighted in light blue. The bank’s name remained black. On the left, as before, was a green four-leaf clover.
2019 – today
In 2017, Banco Bilbao Vizcaya Argentaria became the majority owner of Garanti, buying 49.85% of the shares. And two years later, he carried out a large-scale rebranding intended to unite his divisions into a single entity. As a result, the overseas subsidiaries of the Spanish company became known as BBVA. Only a Turkish bank could preserve its individuality: it continued its activities as an exception under the name Garanti BBVA.
After the legal processes were completed, the logo was changed. It appeared back in June but officially came into use at the end of 2019. As part of the transformation, the designers supplemented the green four-leaf clover and black lettering “Garanti” with the blue abbreviation “BBVA,” a new wordmark for the Spanish group.
Font and Colors
Unlike other BBVA divisions, the Turkish bank was able to use its symbol on its emblem. The traditional four-leaf clover sign is considered a harbinger of good luck. This is a marketing ploy that executives at a financial institution wanted to create positive associations and gain customer trust.
After Garanti moved to the BBVA holding group, the logo’s main font did not change, except for increased letter spacing. So, as before, the first half of the name is set in a geometric sans serif resembling a modified sans-serif from the Seconda family. Tapered ends and moderate contrast make text legible.
Specialists developed the acronym in collaboration with representatives from BBVA and Landor. The designers took the Benton Sans BBVA corporate font to completely change the “V” and “A” styles. As a result, these letters appear as two 180-degree angles pointing in opposite directions: “V” up and “A,” respectively.
The clover is the same green as the previous logos. The color of the word “Garanti” has not changed either: it remains black, as before. The second part of the bank’s name is in Yale Blue (# 14549C).