Ghost is a blogging platform alternative to WordPress. It was created under the MIT license and is open source. Its founder is John O’Nolan, who aimed to create a convenient format for hosting simple personal blogs and professional structured texts. The site was launched in October 2013.
The resource was conceived as a contrast to the WordPress platform since Ghost’s ideological mastermind Ghost was previously listed in one of the leading positions. But he became disenchanted with a large service’s capabilities and decided to create something easier to host text content. For this, John O’Nolan invited Hannah Wolfe to cooperate. Working together, they formed a non-profit structure called the Ghost Foundation, through which they lead the main management.
Funds for the new site were collected using the crowdfunding method, so access to it was first provided to those who donated money. The required amount was collected very quickly – literally in 11 hours. As a result, in September 2013, the first version, called Kerouac, started. This was an early option for a limited group of supporters. When testing was completed, the service became open to a wide range of users. This event took place in October of the same year.
The blog platform logo was created parallel with the resource and appeared simultaneously with it, forming a recognizable face. It demanded no less attention than the service itself since the developers wanted to get a harmonious symbol that reflects the basic direction. Its author and the copyright holder is the Ghost Foundation.
The trademark of the text service meets the canons of rigor and practicality. He emphasizes its importance with straight lines, precise proportions, calligraphic letters. As is customary in this case, the logo consists of two parts: text and graphic.
Both elements are arranged horizontally on one line. The first is an icon in the form of alternating stripes of different lengths. This is the traditional designation for text typed on a sheet. The lines form three rows: in the upper – the middle and short strokes, in the central – one long, in the lower – two identical.
Font and Colors of the Emblem
The text part consists of a title in lowercase letters. All signs are printed. They are at a minimum distance from each other and form a well-readable inscription “ghost.” The upper segment “s” and the crossbar “t” are geometrically aligned, so they coincide at the cut. The rest of the inscription is classic.
The designers chose a traditional typeface for the text blogging platform – printed, closely reminiscent of Times New Roman. This is intentional to create a familiar environment for people who write because this font is used by default in Word. There is also another version created by designer Mackey Saturday.
The color of the logo depends on the background (some elements). The scheme usually uses a combination of gray shades: ash – for the graphic sign on the left, dark graphite – for the word “ghost,” light gray – for the substrate. But there are options with white words or with a white background.