GI Joe Logo

GI Joe LogoGI Joe Logo PNG

The dynamic logo of GI Joe reflects the active events that unfold in the eponymous franchise. The essence of the military sci-fi theme is represented in movies, toys, comics, video games, and the series. Peak energy intensity is conveyed through most elements: every glyph and every line reflect maximum tension.

GI Joe: Brand overview

Founded:1964 – present
United States
GI Joe is a media franchise that includes several military sci-fi films, video games, cartoons, comics, toys, and a series that was announced in 2021. It appeared in 2009, starting with the movie G.I. Joe: The Rise of Cobra, with the release of the latest action film, planned for 2024. Paramount Pictures distribute the franchise. Directors include Stephen Sommers, Jon M. Chu, and Robert Schwentke. However, the series of toys originated much earlier – in 1964, founded by the company Hasbro, which gave the franchise its name.

Meaning and History

GI Joe Logo History

Work on the franchise began long before the plans to create the film series. The starting point was children’s toys – soldiers from America’s Movable Fighting Man series, first introduced by Donald Levine. Hasbro began producing miniature figures in 1964, which included soldiers from the main branches of the military. The toys became so popular that they were inducted into several Halls of Fame – in 2004 at the National Toy Hall of Fame at The Strong (New York) and in 2019 at the Pop Culture Hall.

Work on the films of the GI Joe universe began much later – in 2003. However, for various reasons, the project was postponed and resumed closer to 2009. The franchise’s logo remains the same so that it can be seen in movies, comics, and toys. Each time a new film is released, the logo changes, retaining the main detail – the name. All emblems also feature internal dynamics, peak tension, and high authority. These qualities are manifested in the style, speed lines, and color palette.

What is GI Joe?

GI Joe is an American military sci-fi media franchise. It covers several directions, including movies, toys, cartoons, comics, video games, and a series. The franchise began with a film directed by Stephen Sommers, released in 2009. However, it is based on the action figures of soldiers – children’s toys produced by Hasbro since 1964. The creator of the image is Donald Levine.

1964 – 1976

GI Joe Logo 1964

The GI Joe emblem consisted of a name stylized as a stencil inscription like the ones usually used to mark boxes with military supplies. This style was chosen intentionally, as the logo was related to the set of toy soldiers that gave the franchise its name. The fact is that such movable dolls were innovative and caused a real boom, as their arms and legs could be easily bent, and there were many accessories and clothes. Each box with soldiers was marked with a red stencil-style inscription.

The name featured in the logo is a general designation for an American soldier, as well as their equipment and basic items. It originated a long time ago and stems from the G.I. code, where this abbreviation stands for several terms:

  • Government Issue;
  • General Issue;
  • Ground Infantry.

Furthermore, during World War I, this stamp marked everything made of galvanized iron. However, the emblem’s main feature was different: a soldier’s head was used instead of the dot over “j.” The letter itself was much lower than the others and extended beyond the general boundary. The glyphs were elongated and smooth, without serifs.

1982 – 2005

GI Joe Logo 1982

The logo featured a different design – with a star and a tri-color flag stylized as a speedline. The broad lines were positioned behind the franchise’s name, visually adding dynamics. The internal energy was especially concentrated in lines of varying lengths, in italics, and in the slightly tilted star. The emblem’s theme remained the same – militaristic, strict, and businesslike.

The new logo’s base was a different font. It was more brutal and military, as evidenced by block letters with cut-off corners. Instead of the soldier’s head, a blue five-pointed star appeared, replacing the dot over “j.” To make the elements distinct, the designers used a dark background – a black horizontal rectangle. The dots in the abbreviation “G.I.” were inconspicuous, creating the impression that the inscription consisted of one part instead of two.

2005 – 2020

GI Joe Logo 2005

The logo was redesigned. It adopted the style of superhero emblems from American comics. The merged inscription “GIJOE” was complemented by a left-leaning slant. The dots in the abbreviation became even smaller, and the letters – were wider. Designers separated the star from the name, so it went beyond the rectangle with rounded corners. The letters were colored in silver with a bronze hue. The text was within a thin frame on a black background.

2020 – today

GI Joe Logo

This GI Joe logo is a combination of the two previous versions. From one, the designers used an italic font with tall and block letters; from the other, they took the star positioned above the curve. To fit it compactly into the composition, the authors diagonally cut off the tops of the two neighboring glyphs: “I” and “J.” Thus, the star does not touch them at all. Also, a three-stripe speedline was introduced. The emblem is monochrome.

Font and Colors

GI Joe Emblem

A stencil font and a bold geometric grotesque with many angles and smooth edges were chosen for the military-themed logo. Later, based on the wordmark, Neale Davidson created the Action Force font, which imitates the design of drawn symbols.

The color scheme consists of an active palette, bringing dynamics and energy to the emblem. These are red, black, blue, and white. A silver metallic with a transition to a bronze shade was also used.

GI Joe Symbol

GI Joe color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C