Glassdoor is a multifunctional message board that allows you to find a job and find all the information about the organization you are interested in. It allows users to compare salaries, read employee testimonials, and prepare for interviews to get a vacant position. This platform is useful for job seekers and employers because it makes labor relations transparent, honest, and open.
Meaning and History
Surprisingly, the job search site Glassdoor is historically associated with a travel company. All three of its creators – Robert Hohman, Rich Barton, and Tim Besse – once worked together at Expedia Group, Inc. One day, Robert described how he forgot the printed results of a survey of Expedia employees next to the printer. Fantasizing about what might have happened if these papers were in the public domain, former colleagues decided to launch a service with feedback from people about working conditions in large organizations.
The joint project of the three enthusiasts proved to be successful. They removed the veil of secrecy that hid real business information and made it easier to find vacancies. As for the Glassdoor logo, it echoes the design of the site. The global redesign was carried out only once.
2007 – 2017
In 2007, Hohman, Besse, and Barton founded Glassdoor, using the former guitar warehouse as headquarters. The first graphic logo of the company was simple and concise. It was shaped like a trapezoid and looked like a three-dimensional frame that symbolized an open door. The brand’s name was written on the right, for which the designers used a sans serif lowercase font. Light green became the main and only color.
2017 – present
The Glassdoor team has been working on a new corporate identity for almost a year, enlisting the support of the creative agency Nelson Cash. The largest redesign in the company’s history touched both the interface and the logo. It took a rethinking of the brand to make its objectives more concrete. Because users interpreted the symbol differently in the form of a green frame, specialists had to make the geometric shape two-dimensional and give it a rectangle shape. These are now two right angles that form the door frame. At the same time, the font became round, and the green color took on a darker shade.
Font and Colors of the Emblem
The updated Glassdoor symbol creates a sense of symmetry and limitless possibilities. This is a modern interpretation of the original door frame, which, as before, stands for openness, honesty, and free access to information of interest. The open door invites you to look inside the company and find out what is going on.
The font of the first Glassdoor logo was almost identical to Alte DIN 1451 Mittelschrift Regular. But it is worth noting that this typeface appeared much later than the word mark – in 2009, Peter Wiegel developed it. Then the designers chose another version of the grotesque – with round and bold letters. The decision was made jointly with the specialists of the creative studio Nelson Cash.
The color also changed: a transition from light green to Glassdoor Green (# 0CAA41). This modern shade is used for both the logo design and the interface of the online platform.