The American company Glitch offers a creative platform for creating applications. It makes programming as easy as collaborating on Google Docs documents: multiple users can edit the same project. Simple and straightforward tools allow even those who lack source code editing skills to participate in this process. Glitch now has about 3 million apps, more than the Apple App Store. Some of them automatically compose playlists, others generate comics, and others complete the sketches that have been started or determine the dosage of medicines for livestock.
Meaning and History
Glitch is backed by Fog Creek Software, founded in 2000 by entrepreneurs Michael Pryor and Joel Spolsky. At first, she was engaged in consulting issues, but over time, she changed her occupation and switched to creating advanced Internet technologies – from useful tools to smart bots.
Fog Creek has been a hub of innovation for 18 years. Then he had a new product – Glitch, which was part of the Creek Week hackathon, where team members shared their ideas. In early 2018, the Glitch creative platform came out of beta and quickly became popular in the programming community. A few months later, the startup owners admitted that this was the future of Fog Creek. They renamed their project to Glitch Inc. and carried out a large-scale rebranding.
2000 – 2018
The debut logo consists of two elements that harmoniously complement each other in color and a restrained style. On the left, in two lines, are the inscriptions “Fog Greek” (top) and “SOFTWARE” (bottom). Although it is written in lowercase letters, the first phrase is large except for the initial characters (F and G). The second word is printed in small characters, but they are all capital letters.
If you pay attention to the ratio of colors, you will notice: on the left, first there is emerald and then gray. But in the picture on the right, on the contrary, the upper element is painted in light graphite and the lower one in dark aquamarine. This is because the icon depicts a sea wave, and, accordingly, it is at the bottom. A closed habitat is a square, the gray part taken in a dark frame and separated from the impromptu water by a cap of white foam.
2018 – present
In September 2018, the company said goodbye not only to its old name but also to the logo, which consisted of blue lettering “Fog Creek” (left), a gray word “SOFTWARE” (below), and a light gray square with a dark border (right ). Instead, the software developer has a new emblem: two colorful fish swimming in one direction.
The unusual icon matches the style of the Glitch iconography. It’s as simple, straightforward, and fun as the community-friendly design. According to the company owners, the Internet should be a place for creativity, not for consumerism.
The logo has another version: white dots that look like shiny scales and a dark gray ‘Glitch’ lettering. The fish are composed of colored blocks in both variants: the bottom is pink, and the top is blue or purple. But in the second case, the palette is slightly different: it has more dark shades, which, accordingly, affects the gradient.
Font and Colors of the Emblem
The fact that the two fish swim in the same direction speaks of the consistency of their actions. It is a symbol of unanimity, teamwork, achievement of a common goal – that is, the basic principles of Glitch. As you know, platform users work together and take the source codes of other people’s applications to implement their projects.
The Glitch word mark is a combination of several fonts. The capital “G” looks like the “G” from Questa Sans Bold, although the match is not one hundred percent. The lowercase “c” is very similar to the “c” from Heltar DemiBold or Woolworth Bold, released by The Northern Block in the early 2010s. In turn, the “t” resembles the “t” from the Core Sans E 75 Extra Bold and Stevie Sans Bold typefaces. And the “l,” “i,” and “h” have a lot in common with the corresponding letters from Stevie Sans Bold, Heltar DemiBold, and Core Sans E 75 Extra Bold. All of these fonts are united by bold and no serifs.
If the inscription is just black, then the fish are incredibly colorful. The color scheme for the Glitch logo includes a range of blues, pinks, purples, and lilacs. They are presented as a gradient. The only monochrome elements are white eyes with black pupils.