GoFundMe Logo

GoFundMe Logo PNG

The emblem shows that the platform is a financial source of warmth that can turn a small idea into a big fruit. The GoFundMe logo demonstrates the association of people who provide the necessary energy in the form of monetary donations to develop useful ideas.

Meaning and History

This service was founded not in 2010 but two years earlier – in 2008. It just had a different name than – CreateAFund. This is how Damphousse and Ballester conceived it. As a result of numerous design and functional improvements, the website has been renamed GoFundMe.

After the launch, the crowdfunding platform received not only its logo but also a wide territorial coverage. It is currently available to residents of many countries, which, in addition to the United States, include Spain, the Netherlands, Italy, Ireland, Germany, France, Australia, Canada, and the United Kingdom. Its inception until 2020 has helped raise over $ 9 billion through donations from 120 million people.

In 2015, the company’s founders sold a controlling stake to Technology Crossover Ventures and Accel Partners and then relinquished oversight of the website. All this did not affect the identity, and it retained its original appearance for a long time until, in the winter of 2017, GoFundMe expanded with the purchase of CrowdRise. A year later, a logo redesign was undertaken. There are two of them on the crowdfunding platform.

What is GoFundMe?

GoFundMe is an American crowdfunding platform designed to collect voluntary donations for solving various complex problems and holding mass events. It was founded in 2010 and has helped raise over $ 9 billion during this time. Its creators are Brad Damphousse and Andrew Ballester. The head office is located in Redwood City, California.

2010 – 2011

This logo provided a direct basis for all subsequent ones, setting the concept’s tone. The brand name is in streamlined lowercase characters. They have almost no corners, as curved lines and roundings predominate. The only exception is “f,” the crossbar which forms two 90-degree angles.

The word “gofundme” is divided by color into three parts: green (center) and two silver (right and left sides). This lets you focus on the semantic content and emphasize the company’s idea. Above the last text block is the sun. It is depicted as a half-disk rising above “me.” It has three wide beams with semi-oval ends ending at the same height.

2011 – 2018

The debut emblem is made in a very inviting style: the rounded letters, as if “wrapped” in a protective shell, evoke a feeling of calm and trust. The logo is divided into two functional areas: text and graphic. The first contains the name of the service, rendered in a grotesque, streamlined font. The inscription is located in the lower case to show the service’s availability to each interested person.

The word “gofundme” is divided by color into three parts: “fun” (middle) – light green, “g” and “m” (beginning and end) – silvery. In doing so, the heights “and” balance the right and left sides, emphasizing the center. Around the letters, there is a kind of “buffer layer.” The trimmed contour appeared due to a thin gray stripe that goes over to the graphic element.

To the right of the title is the image of the rising sun. It is an orange half-disc with three wide beams. The lateral lines are long; the central one is short. The icon is located above the syllable “m.”

2018 – 2021

The current logo is a revised version of the previous logo. The changes made are minor, but the crowdfunding platform’s identity has become simpler thanks to them. The goal of this transformation is to demonstrate how easy it is to get services. Excessive friendliness expressed through soft colors and a “plum” shell, the designers refused. They removed the thin outline around all of the elements, leaving the wide “protective” protective disappear. The developers also changed the shade of green, removed gray and orange colors from the logo.

2021 – today

In 2021, the online fundraising platform GoFundMe focused on creating a new visual identity for its brand. At the same time, the logo changes were minor. The designers kept the inscription, consisting of lowercase glyphs, and the image in the form of a rising sun. Only now, the latter is not located above “me,” as it was before, but above “und.” It is enclosed in the free space between the vertical strokes of the letters “f” and “d.” To make the sun more compact, the developers turned its lower element – a semi-oval – into a semicircle. In addition, they reduced the length of the three rays, thereby getting rid of the distortion of proportions.

It is noticeable that the turquoise color has become a little darker. The font is very slightly but has changed. The designers made the glyphs more expressive, lengthened the lower part of the “g,” and removed the sharpness on the upper fragment of the “f.” The slightest hint of extended spacing between “go,” “fund,” and “me” has also disappeared: in the current version, there is the same distance between all the letters in the inscription.

Font and Colors

The modification took place according to the principle of cutting off the excess. Therefore, in the end, there was a minimalistic version. In the logo’s evolution, a wide white space formed by a thin edging line and excessive brightness was removed. It is now a practical symbol with a twist of its own. It looks equally good both on the site and on any advertising media.

The style of the GoFundMe logo has never changed. The typeface resembles the commercial typeface Joya Sans Bold – smooth, chopped, and rounded. The first logo’s color scheme consists of a rich palette of green # 5ea800, gray # 919191, and orange in two shades – # ffa13d and # ffbc53. But the modern version is more restrained: it uses only green # 01bc66.

GoFundMe color codes

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