Good Morning America Logo PNG
The Good Morning America logo is bright and attractive, which helps it gather viewers around the screen, maintaining their interest and attention. The emblem signifies the popularity and morning format of the show.
Good Morning America: Brand overview
Meaning and History
The foundation of America’s most energetic and joyful show’s logo is the theme of the rising sun. In all its logos, this is played out in color or shape, but most prominently in the first and last emblems.
What is Good Morning America?
A daily morning program of ABC, owned by Disney Entertainment, airing since 1975 from 7 to 9 AM on weekdays and from 7 to 8 AM on weekends across the U.S. It mainly covers political and cultural news, sensations, weather forecasts, and special sections. Since 2012, it has been considered the most-watched show.
1975 – 1987
The first symbol of the TV program consists of a three-level inscription. Each word of the name forms a separate line. The arrangement creates a structure resembling a mountain.
Interestingly, the name was plagiarized. Originally, ABC launched the show AM America, but it was not popular. In search of another format, they considered the option of the Boston company Good Morning! Eventually, the revamped show was named Good Morning America, leading to legal proceedings lost by Boston’s WCVB-TV.
The two O’s in the words Good and Morning are stylized as the gradually rising sun, depicted as a third circle above. The smooth change in color and position, like in frame-by-frame shooting, shows the sun rising from the horizon from 7 to 9 AM.
The symbol looks compact and brilliantly plays on the theme of awakening.
1987 – 1989
In 1987, the main host, Hartman, retired, and a new successful duo of anchors was formed. The emblem was updated to match the new style.
The symbol took the shape of the contours of America, which seemed to slowly unfold to the viewer as if rotating with the globe. The half-turn placement of the map conveyed the theme of the morning and the rising sun. The sun itself was partially visible in the upper left corner.
The program name was executed in two fonts. “Good Morning” in small uppercase letters, echoing the color of the sun and starting right from its image. The word “America” was placed in the middle of the country’s contour and appeared massive and voluminous.
The emblem seemed disharmonious due to the large number of techniques and colors used, which is likely why it was quickly replaced.
1989 – 1996
From 1989, the program’s logo consisted of a simple two-level inscription with elongated letters, as if reaching for the sun. Meanwhile, the word “America” continued to stand out in size, indicating a wide audience reach across the country.
1996 – 1999
In 1995, the program lost its leading position to its competitor, Today. Efforts to change the situation led to several innovations, including the departure of host Joan Lunden, who had held the position for 17 years, and an update in branding.
The new symbol also consisted of the name. However, its letters became rounder, and a horizontal line separated the words Good Morning and America. Lowercase letters in America made the inscription less formal but continued to stand out in size. This choice showed that the program was now more focused on the interests of the country’s residents and entertainment topics rather than political and state issues.
1999 – 2002
In 1998, Lunden’s partner Charles Gibson left the program, and its rating dropped even further, bringing it to third place in the country. Therefore, the channel invited a new producer, who brought back Gibson and paired him with Diane Sawyer, creating one of Good Morning America’s successful and long-lasting duos.
The identity of the refreshed program was also transformed. The modern and dynamic black inscription looked like a running line. Its clarity and structure created a sense of professionalism and order.
For the first time, the general layout of the emblem included the ABC channel logo – a black sphere with a white inscription. The addition added weight to the logo, making it part of a larger family to attract more viewers to the morning show.
2002 – 2006
In 2002, the style of the emblem changed again, returning a more joyful and morning-like yellow shade to the name. The uppercase letter A highlighted the restoration of the program’s high rating.
2006 – 2010
Approaching its thirtieth anniversary, the show expanded. It added a third host and even planned an additional third hour on weekdays, which indeed debuted in 2007. The new logo underscored the grandeur and scope of the project.
The three-level yellow inscription without the ABC logo showcased the program’s flourishing and expansion. The number three symbolically referred to the three hosts. The lower arc-shaped underline created a sensation that the inscription was rising above the horizon, like the morning sun.
2010 – 2019
In 2009, the program decided to return to its roots, bringing back the old studio look and two hosts: a man and a woman. This choice had little impact on the logo. To the previous inscription, the emblem of the broadcasting company was added, like a black satellite leading the inscription.
2019 – 2022
In 2019, the show completely changed its visual style, returning to the theme of the Sun in the logo. The round background speaks of harmony and perfection. The producers selected an excellent team of hosts, and important news and entertainment materials were seamlessly integrated into the broadcast.
2022 – today
The modern emblem looks very impressive and attractive – a blue inscription on a yellow sun circle, reminiscent of the beach and relaxation. The symbol evokes pleasant memories, associating them with the program. The decision to exclude the black ABC company logo was a very successful move.
Font and Colors
Yellow and blue naturally combine with the morning theme. The blue sky and yellow sun, like an inseparable pair, appear at sunrise.
- Yellow – welcoming and friendly. It conveys a light and homely atmosphere in the studio.
- Blue – represents the intertwining of important news and current topics within the entertainment canvas.
The inscription’s font is the confident and straightforward ITC Avant Garde Gothic Paneuropean Bold.
