The world-famous brand Papa John’s is an American company that occupies a leading position in the foodservice industry. Perhaps, far beyond the borders of the United States, you can hear that people love and willingly eat Papa Jones’s pizza, who, like a good friend, came to visit and treated him to his signature dish.
The secret of the company’s success is quite simple: it is the right market positioning. Initially, the company showed itself as a brand that cares about every hungry American being heard and having the opportunity to eat deliciously, rest well in a cozy place, without worrying about saving money. The brand quickly became close to the public. This was the calculation.
Starting with branding, the company’s founders knew what they wanted: to communicate with the audience and win them over with the symbol of an uncle who would make sure their delicious requests were satisfied.
According to industry statistics, this company, as the largest pizza chain, ranks third worldwide after Pizza Hut and Domino’s Pizza. A huge number of outlets worldwide, 5303 pizzerias as of 2018, and even more thanks to franchises, is the merit of a self-confident brand.
The company’s founder, John Schnatter, began making pizza in March 1984 at his father’s bar in Indiana. Production grew to 4,000 pizzas a week during the year, and the owner opened a pizzeria in a nearby building. And then, there were other business transformations, larger and more significant for the brand.
At the moment, the pizzeria’s logo is so well known to consumers that showing only the colors is enough to associate it with Papa John’s.
A rebranding process has recently been initiated. First of all, this affected the logo, although the whole world knows it.
The last version of the logo is used as the graphic design for the brand name, with red letters elongated in the middle and outlined in a dark green shape that resembles a street sign. Above, a dark green ribbon is bordered in red, and the inscription “pizza.” The registered trademark was also present at the top.
It is important to note that there was an apostrophe in Papa John’s name, which was removed from the current logo without remorse.
The Papa John’s logo has become similar in shape to the previous one, but is convex and less hypertrophied. There is a trademark next to the S, but there is no apostrophe.
It is difficult to say what influenced the decision to adopt such a course. Most likely, no graphic elements were added to maintain visual harmony and achieve a more organic logo form. That is to say, everything is homogeneous and smooth, without sharp accents.
Undoubtedly, the brand will remain popular even if the logo is updated. He is still recognizable. Because the quality of products and services cannot be changed by changing the identity, if the people’s love is strong, it will continue to nourish the company’s inspiration. Papa John’s will be happy to continue its operations for the sake of its valued clients worldwide.