Google Adsense Logo

Google Adsense LogoGoogle Adsense Logo PNG

The Google Adsense logo conveys the fine-tuning of the advertising campaign. The service helps the business world find its target audience and attract attention. The emblem indicates that the main thing is correctly setting the indicators in the account.

Google Adsense: Brand overview

Founded:June 18, 2003
United States
Adsense is a service created by Google. It was first used to place contextual advertising in 2003. The presented service is based on software; the main task is to place ad blocks on websites relevant to queries. Website owners interacting with Google Adsense earn profit for clicks made on advertising banners on their resources. The cost per click varies depending on the uniqueness of the theme or service. The more popular the request, the lower its cost.

Meaning and History

Google Adsense Logo History

During the short time of existence of Adsense, its logo has changed several times. The name of the service complemented the world-famous “Google” branding in its corporate colors. Conciseness and minimalism when creating a logo at all stages of the project’s development were not chosen by chance. Thus, the company tried to show that this service is relevant for any needs and goals; it is timeless.

What is Google Adsense?

Globally speaking, this is one of the most successful projects launched by Google. Approximately 25% of the corporation’s total income falls on the work of the presented service.

2003 – 2015

Google Adsense Logo 2003

The first variation of the Google Adsense logo lasted 12 years. On the left, the author placed the corporation’s name directly, without changing anything in its logo. The user could observe the corporate color palette, which includes blue, red, orange, yellow, and green. Bright shades of various colors demonstrate the versatility of Google, which also applies to its projects. On the right is the name of the service. All characters are written in black, and only “A” and “S” are capital letters. Visually, when analyzing the logo, it seems that the two words are not related to each other; they are independent.


Google Adsense Logo 2015

More than a decade after the launch of Google Adsense, the company decided to change its logo. The author brought the name of the service to a single style. All letters were done in black. A classic font was used to create the inscription, while the characters in Google have bolder lines. In addition to changing the name, the author added an icon on the left. It consisted of two rectangular blocks turned at an angle to the right. On the left was an orange block pressed against a smaller blue block. This version of the logo did not last long. However, the icon in various variations was used separately until 2018.

2015 – today

Google Adsense Logo 2015-present

At this stage, Google has decided to return to the original version with minor visual changes. The letters in the Adsense name have become lighter, while the author used a bold font to write them. In turn, the word “Google” has become less voluminous. Thus, the logo creators have equalized the importance of both elements. Unlike the previous version, the classic color scheme for the corporation’s name was again added to this one. On some resources, this version of the logo will be used in 2022.

2018 – today

Google Adsense Logo

The current logo is close to the 2015 logo. The difference in the title block is that all letters are in bold black. Also, an emblem has been added to the top. It also consists of two rectangular blocks, the corners of which are slightly rounded. However, in this case, the orange and blue blocks are not pressed against each other but are at a distance. What’s more, the orange block includes the ball at the bottom.

Font and Colors

Google Adsense Emblem

In almost all variations of the Google Adsense logo, the author used the classic Times New Roman sans-serif font. At the same time, depending on the period, bold type is sometimes used to emphasize the importance of a particular element. The author tried to make the logo concise but at the same time convey the modernity of the corporation, as well as the services that it promotes on the market.

Google Adsense Symbol

The name of the service in the logo at any stage was presented in black. At the same time, the corporation’s name contained the classic palette of colors for it, including blue, green, red, yellow, and orange. Thus, the author tried to evoke positive emotions in users, demonstrating that the company is ready to help them with any tasks, including those not related to contextual advertising.

Google Adsense color codes

Fluorescent OrangeHex color:#fbbc04
RGB:251 188 4
CMYK:0 25 98 2
Pantone:PMS 7549 C
Pigment GreenHex color:#35a853
RGB:53 168 83
CMYK:68 0 51 34
Pantone:PMS 7481 C
AzureHex color:#4285f4
RGB:66 133 244
CMYK:73 45 0 4
Pantone:PMS 2727 C
Granite GrayHex color:#5f6368
RGB:95 99 104
CMYK:9 5 0 59
Pantone:PMS Cool Gray 10 C