Google AdWords Logo

Google AdWords Logo PNG

There is nowhere easier – such an idea is being promoted by one of the virtual services of the main Internet giant. The Google AdWords logo is symbolic, emphasizing the service’s convenience. Moreover, it is made in a style that matches all digital products of this family.

Meaning and History

AdWords started in the fall of 2000 and was immediately focused on online advertising. At first, Google charged a monthly fee for its service, set up ads, and managed content itself. He opened a self-service portal where advertisers self-post, edit, and track information. Then the Internet giant founded a special service called Jumpstart.

Gradually, the platform has improved and grown; it has new opportunities. And each serious stage of its development was marked by a change in the interface and identity. The largest event in this regard dates back to 2018 when the parent company undertook a rebranding. It was then that the contextual advertising service was called Google Ads and had a radically different logo. He has four in total.

What is Google AdWords?

Google AdWords is an online advertising service to promote goods and services. These can be both text ads and short format videos. They land on search results pages, apps, and video content. The online service has existed since 2000, and since 2018 it has been called Google Ads. Its main headquarters is located in Mountain View, California (USA).

2000 – 2010

The debut emblem emphasized the “affinity” of the advertising service with the parent company. Therefore, at first, she did not have personal symbols – only a general one. It represented a text composed of the words “Google” (indicating the copyright holder of the platform) and “AdWords.” The first part was made in the corporate style of the corporation – with multi-colored letters decorated with short serifs. Everything else was typed in simple gray grotesque.

2010 – 2015

This period was marked by the fact that the second half of the name of the service was equal in status to the first. It was increased in size and transferred from under the tail of the “g” to the right side. “AdWords” was thin and light gray, and “Google” had no shadows.

2015 – 2018

2015 was a turning point for the contextual advertising service because it was then that it received its logo and icon for use with the mobile device application. The designers overhauled the text: they converted the word “Google” into a two-dimensional format and made the “AdWords” lettering almost twice as thick. They changed the font, concentrating on the grotesque. The personal badge looked like a hut composed of two wide stripes: its left side was painted blue, the right side green. The icon schematically conveyed the first letter of the program name – “A.”

2018 – today

After renaming to Google Ads, the advertising service became the owner of its first real logo, in which both components are present – both the text part and the graphic part. The developers took the icon and transferred it to a universal emblem, which now marks the product in all its formats. The visual identity mark consists of two bold lines with rounded ends. The left leg is colored yellow with a green dot at the bottom, while the right leg is completely blue. As before, the figure in the form of a hut represents the letter “A” without the central crossbar. The name of the service is located below and, according to tradition, is made in gray grotesque.

Font and Colors

Interestingly, the Google contextual advertising platform was created in 2000, and its logo appeared only 18 years later. All this time, she used a common identity, to which the designers modestly added her name. But in 2018, everything changed: the service got its symbol because it expanded, became very popular, began to generate a lot of income, and rightfully deserved a personal identity badge.

The logo uses Google’s typeface, Product Sans, based on the Futura typeface, which Paul Renner proposed in 1927. The second part of the name, included in the emblem, is made in a subtle grotesque. The color scheme consists of a combination of gray with red, yellow, blue, and green.

Google AdWords color codes