Google Analytics not only counts the number of website visitors but also collects additional information about them. Traffic sources, provider, operating system, the region of each user – the owner of a web resource can find out this and other data by simply placing the JS code. Also, the platform analyzes the information received according to several criteria. It determines the popularity of individual pages and materials, tracks the path of transitions, and sets the audience’s activity.
Meaning and History
The analytics service is part of the Google Marketing Platform. It was launched in 2005 based on the Urchin program acquired from the Urchin Software Corporation. The new owner changed the name of the web service and its logo to match all Google products’ overall identity.
2005 – 2012
In 2005, the designers developed the debut logo for Google Analytics. It was two-part lettering that combined different styles. The first word in the name looked like the classic multicolored Google icon, where each letter had a different color, and the second was written in a standard gray sans serif font.
2012 – 2013
In 2012, the game of contrasts continued. However, now the badge creators have made the word “Google” gray and moved it to the right, positioning it above “Analytics.” The vacant space was occupied by an icon in a square, divided into two parts by a white graph with dots. The bottom half of the geometric shape was red, and the top half was orange.
2013 – 2015
The usual schedule was replaced by a zigzag line that resembled a curved ribbon. The text on the right is now light gray, and the word “Google” is scaled up.
2015 – 2016
Another redesign brought new changes. The logo designers have brought the lettering to the fore by reducing the size of the square. The Google Analytics title is now in bold and on one line. The colors remain the same, only the orange and red are slightly brighter, and the gray a little darker.
2016 – 2019
The logo depicts a bar chart of three elements of different heights. On the left is the shortest column; on the right the longest. Thus, the histogram accurately conveys the purpose of the service – comparing and analyzing data. All elements appear as wide vertical rectangles. There is no free space between them – they are so closely spaced to each other. Different heights and colors convey the demarcation: the smallest element is light, the largest is dark. The text consists of the name of the program in a smooth thin font. The letters are standard – grotesque, consisting of uppercase (at the beginning of words) and lowercase (all other characters).
2019 – present
After the redesign, the columns in the logo changed shape. The developers rounded off the ends and placed them at a distance to free space between them. As a result, two diagram elements look like elongated ovals, and one – like a large point. The histogram’s color ratio has also changed: the lowest bar is now colored dark, and the highest bar is light. The previous palette has been preserved – as before; it consists of yellow and brown. The lettering is slightly reduced in size, so the letters are smaller than on the previous logo. Also, the designers have made the text light gray.
Font and Colors of the Emblem
The colorful logo that complements the lettering looks like a diagram. It reveals the essence of an analytical service that works with statistics and summarizes data in graphs. In the current version, the diagram is stylized and does not have points.
In Google Analytics logos, the style of the first word most often changed. At first, it was written using Catull, an old-fashioned serif typeface. The designers then switched to a geometric sans-serif typeface, which is very similar to Futura, but it is not. To be more precise, the inscription is in Product Sans created by Google based on Futura. It also vaguely resembles Windlesham Pro, Comic Sans, and Relish Pro.
Gray, dark gray, orange, white, and dark yellow are the logo’s main colors. It is colorful enough to grab attention, but the developers used bright colors in limited quantities.