The main goal of Google Calendar is to help users plan their personal and work time. This application reminds you of important dates, stores the necessary information, and, if necessary, can work as a regular electronic calendar. The machine learning function automatically creates a schedule for specific tasks, which the mobile device owner writes in the corresponding section. All this makes it an ideal tool for business and forgetful people.
Meaning and History
Google Calendar, along with Sheets, Meet, Docs, Gmail, and some other services, is a Google Workspace product. As part of the same family, they are tightly integrated. For example, Calendar uses machine learning technology to transfer events from Gmail. And yet, all of these services share a common design: abstract icons, consisting of wide multicolored lines with rounded edges.
In the past, logos were different because each application had one specific problem. But when the boundaries between them blurred, the Google Workspace developers had to show this connection at the level of visual identification. This is how Google Calendar got a colorful square-shaped logo that replaced the standard icons.
2006 – 2009
The beta version of the program became available in 2006. Its logo featured a tear-off calendar with blue binding. The sheet contained twelve squares: three white and nine grays. One square, apparently denoting the day of the week, was circled in red. This is how the designers encrypted the main purpose of Google Calendar: to help in planning events.
To the right of the icon was a two-part inscription. The multicolored word “Google” looked like the icon of the corporation of the same name, and the black “Calendar” visually balanced it with its minimalism.
2009 – 2010
In 2009, the final version of the application was released. Simultaneously, the logo with the calendar was removed, and the name Google Calendar was written in one line. For a change, the designers have converted the second word to lowercase and made it light blue.
2010 – 2013
After another update, the tear-off calendar returned to the logo, only in a more modern form. Unlike the first version (2006-2009), it contained a list of numbers. The last day of the month was indicated on the open page: “31”. The folded corner of the sheet made it clear that the calendar was not over yet. The graphic was under the name of the service. The style of the lettering did not change, although the shades of the colors became slightly lighter.
2013 – 2015
In 2013, the Google Calendar logo began a period of minimalism. Instead of a full-fledged drawing, the artists depicted a blue calendar sheet with the white number “31”. The rest of the text disappeared. The folded corner has been retained as a recognizable design detail.
2015 – 2020
A new calendar format replaced the torn-off piece of paper. The base was still blue, but the designers split it in half with two shades. The upper half of the numbers are now light gray. Another light gray element appeared above the calendar.
2020 – present
In 2020, the G-Suite cloud suite was renamed Google Workspace. The global rebranding affected its products – in particular, their color scheme and iconography. The changes were implemented gradually: first, the modernized icon appeared for Drive, and then it came to Calendar.
Users first saw the redesigned icon when they updated the app to version 2020.42. The usual calendar has disappeared. The designers made it so abstract that the square multicolored frame with the number “31” in the center does not evoke any associations counting the week’s days.
Font and Colors of the Emblem
The Google Calendar branding is designed in the same style as the icons for other Google Workspace services. It looks like a hollow square with negative space inside and consists of wide, colorful stripes. The geometric shape has three rounded corners, and the fourth is truncated. The red triangle gives the impression that it is bent like a corner of a sheet of paper. There is a slight skeuomorphism here.
The same app icons have been the subject of numerous complaints. Users reported not being able to distinguish between Calendar, Meet, Slides, Docs, Drive, and other Google products. It was intended because the designers decided to show the blurred boundaries between integrated applications.
The number “31” is in a sans serif typeface, and there are no other inscriptions on the logo. The numbers look like characters from the Averta SemiBold font, created by Greek typographer Kostas Bartsokas.
The palette contains Google’s signature colors: yellow, green, blue, and red, with green and blues each having two shades. The first has # 31AA52 and # 118135. The second has # 4086F4 and # 1267D3. As for yellow and red, they are presented in a single copy: # FBBD00 and # EB4132, respectively.