The Google Meet logo is approximately the same as the icons of other related services that are part of the structure of the Internet giant. A member of the Google family uses a simple, clear logo that is fully consistent with the target segment. Structuring is what the parent company gave him.
Google Meet: Brand overview
Google Meet is communication software designed for video conferencing and video communication via mobile phone or PC with up to 250 people connected simultaneously. Google created the service as part of its key services portfolio. It replaces Google Hangouts, which split into Google Meet and Google Chat. The software is designed for Web, Android, and iOS platforms.
The story of Google Meet began in 2017 when Google introduced a new video conferencing feature as part of its G Suite (now known as Google Workspace). Initially released under Google Hangouts Meet, the software was presented as an enterprise video meeting solution.
Google Meet was developed in response to the growing need for reliable and user-friendly tools for remote collaboration. The company aimed to create a product that offered high-quality video and audio seamlessly integrated with other Google services.
The service was available exclusively to G Suite enterprise users during its first year. It offered standard video conferencing features such as screen sharing, meeting hosting with up to 30 participants, and integration with Google Calendar.
In 2018, Google continued to improve the platform by adding new tools for meeting moderation, enhancing audio and video quality, and increasing the participant limit to 100 for certain plans. The company also focused on making the mobile app more user-friendly on tablets and smartphones.
2019 was a pivotal year for the service. It was integrated with Google Voice, allowing users to join video conferences via phone calls. Additionally, Google introduced an automatic real-time captioning feature using its speech recognition technology, making the service more accessible to users with hearing impairments.
At the beginning of 2020, Google rebranded the service, dropping the “Hangouts” name and renaming it simply Google Meet. This change was part of Google’s broader effort to streamline and integrate its messaging services.
2020 was a turning point for the platform. As global communication and work practices shifted, the demand for video conferencing tools skyrocketed. In response, Google made the service available for free to all Google users, not just enterprise clients. This decision led to a significant increase in the platform’s user base.
Throughout 2020, Google worked diligently to enhance the platform’s features. New additions included:
- Virtual backgrounds and background blurring.
- A “raise hand” feature for better-organized discussions.
- Improved organizer controls.
- Deeper integration with other Google Workspace products.
In 2021, the platform received further updates. The company introduced a new user interface to improve communication during video conferences. Enhanced security features, improved presentation tools, and new layouts for displaying participants were also added.
Google continued to innovate with the service in 2022. A new feature provided live subtitle translations, allowing participants to see captions in their local language during meetings. Collaboration features were also improved, including integrating Google Jamboard and other apps.
By 2023, the platform had established itself as one of the leading video conferencing services globally. The company continues developing the product, enhancing collaboration features, improving voice and video quality, and ensuring user security and privacy.
Over the years, the service has faced several challenges, including strong competition from other video conferencing platforms and the need to continually adapt to its users’ evolving needs. However, the platform has not only survived. Still, it has also become a major player in the market for remote collaboration tools, thanks to ongoing innovation and integration with the Google ecosystem.
Meaning and History
The program appeared in the winter of 2017 and was available only by invitation. It was officially launched in the spring, after which it became public (Hangouts version). At first, the number of streams was smaller, but gradually, the developers increased it so that many users could participate in video conferences.
The program’s functionality was improved during the coronavirus pandemic, reaching up to 250 people per session. For those who use the service for free, there are no more than 100 participants. Anyone who has an account in the Google system can resort to this service: a mailbox. They can initiate a call and share their desktop with the users on the other end of the video call.
During the spread of COVID-19, the number of people interested in using the Meet service has increased 30 times compared to before. A particular leap was noted in January-April 2020 when Google lifted the 60-minute limit for unpaid accounts. The content of the video meetings is broadcast in a protected mode. If you share a link to a specific video call, you can join it from any device – from a PC or laptop browser and a mobile application on a tablet or smartphone.
What is Google Meet?
Google Meet is a service for supporting online video communication and real-time meetings, conferences, and negotiations at a remote distance. The program was launched in 2017 and is designed to connect up to 250 participants simultaneously. It is designed for Web, Android, and iOS.
2017 – 2020
After the appearance of this independent application, it immediately received a visual identity mark. The debut version had two equivalent elements: an old-style video camera and a classic dialogue bubble. The camera took center stage. She was in a round symbol designed to accommodate the words or thoughts of the participants in the conversation. The video broadcasting equipment was painted in two colors: the upper half was gray, and the lower half was white. The background was a dark turquoise shade. The corners of the camcorder body were rounded, while the lens contained sharp corners and resembled a trapezoid located sideways.
2020 – 2022
The parent company fully customized the second Google Meet logo, using corporate colors to show that the service is part of its corporate portfolio. Moreover, the update affected the color component and the graphic one. The emblem is now a hollow cube with a beveled upper left corner. It is formed from three wide stripes (on the right side), one triangle, one rectangle, and one square (on the left) to form the camera’s body. Its design also includes a large triangle, divided by color into a mini-triangle and a trapezoid. They symbolize the lens. The device is located on a white background without a dialog bubble.
2022 – today
The new Google Meet logo retains the familiar camera symbol associated with video calls but is now rendered in various shades of green. Green symbolizes freshness, growth, and stability. This may suggest that the service has become a more mature and reliable communication tool, especially given its popularity during remote work and learning. Visually, this color evokes a sense of reliability and calmness, emphasizing the platform’s convenience and dependability for users.
The camera symbol remains the same: a square with rounded corners and stylized tape forming the lens. In the center, a white square represents the screen—the primary element of any video call. This element visually highlights that the main focus is on communication and interaction.
The shades of green give the emblem a fresher and lighter appearance. These colors are often associated with eco-friendliness and safety, which is important in protecting user data—one of Google’s key priorities. Unlike previous versions, which used various colors, the green palette makes the visual mark more cohesive and calming.
Google Meet continues to evolve, and this logo reflects the company’s aim to make the service visually more modern, accessible, and recognizable.
Font and Colors
The standard versions of the Google Meet logo do not have the text part. The name of the service or other verbal information is found only in additional options—usually in clarifying ones. Their common element is a video camera, both in the debut and modern versions. Only their styles differ; the first logo is classic with hints of realism, and the second is surreal with elements of cubism.
The logo’s text is missing. However, the color, on the contrary, is incredibly diverse, as are the graphics. The designers focused on the palette to emphasize that Google is the parent company of this service. For the visual identity, they used similar corporate shades: red, green, blue, and yellow, and their variable combinations in overlapping places.