Google Play distributes digital content for mobile devices that run on the Android platform. It used to be called Android Market, but in 2012 it was renamed. The portal allows developers to publish applications and users to download and install them on personal devices. Movies, music, books, and other media files can also be found there.
Meaning and History
As Google customized the graphical icons for its services, it created a coherent identity that unified its products. Therefore, the Google Play logo evolved with it until it acquired a modern design.
2008 – 2011
In 2008, the online store Android Market was added to the Google family of applications. Its emblem bore elements associated with the popular operating system: a green robot and a gray “android” lettering, for which a custom font with open letters was used. The green word “market” was located under the OS name. The first thing that caught my eye was the rounded corners and fuzzy shapes. The text’s left was a white shopping bag with two black handles and a familiar image.
2011 – 2012
Three years after launch, the app store modernized its logo design. A new font was chosen for the phrase “Android Market” – simpler and sans serif. Simultaneously, the colors were reversed: the first word became green, and the second, on the contrary, gray. The robot bag has been expanded and expanded. Due to the darkening at the top, it appeared to be bent in the middle.
2012 – 2015
After the rebranding, the Android Market portal was renamed to Google Play, so the old icon was no longer relevant. The designers put a new name for the service on the logo, using the same font for the first word familiar from the Google logos – Catull with serifs. “Play” was written in sans serif letters. On the left was the play button’s silhouette, painted in four colors: blue, red, orange, and pale yellow. The gradient created a 3D effect.
2015 – 2016
The font was changed in 2015 because Google ditched Catull in favor of Product Sans. As a result, both words were spelled the same. The rounded triangle icon remained the same, but not for long – this version was used until April 2016.
2016 – present
The latest logo redesign has brought the colors closer to the official Google palette. The graphic now has no gradient. The pattern consists of four well-defined segments colored in vibrant shades of blue, green, yellow, and red. The inscription, as before, is gray.
Font and colors of the Emblem
The online store’s current logo is similar to the icons of other Google services (music, games, books, films). Each of them contains a colorful silhouette of a play button and a specific symbol that indicates the type of media. Only Google Play has nothing on the triangular button: it is bright enough without it.
Since 2015, the application’s name has been written in Product Sans, the same font used for the Google logo on the parent company logo. It’s a streamlined sans-serif typeface with a swollen “e.”
The set of colors also matches the Google identity. It includes red (# ff3333), yellow (# ffd400), light green (# 48ff48), and cyan (# 3bccff).