Grey’s Anatomy has a lot of fans because it debuted in 2005 and still hasn’t finished. It is watched by millions of viewers, with people aged 18-49 being the key demographic. This is a typical medical TV show as the action takes place in a hospital. The plot is built around the life of medical personnel and tells about the work of interns-surgeons who gradually become doctors—one season – one academic year.
Meaning and History
Grey’s Anatomy has had high ratings since its premiere. Despite his genre orientation, he does not focus on the problems of medical ethics. It reveals completely different aspects of relationships in a team, professional growth, and everyday situations.
The creators of the television series took a very responsible approach to the issue of naming. They borrowed the name from the famous scientific work Grey’s Anatomy, linking it both with the hospital theme and the name of the main character Meredith Gray. So the authoritative textbook of anatomy, written by the young surgeon Henry Gray in the middle of the nineteenth century, became famous outside the student audience. True, many viewers are unaware of the true origin of the name.
The phrase “GRAY’S ANATOMY” is featured on the main logo of the series. The designers have made the lettering black and large so that it can be seen on advertising posters. The font is a bold grotesque, elongated vertically. The first word is slightly raised because there is a bold red line under it. The width of the underline is the same as most of the strokes in letters. The lettering looks aged due to white spots and scuffs. Sometimes the text is supplemented with an emblem depicting a distant city on the horizon.
The episode intros use a different version of the logo – thinner and more accurate. The designers chose a serif font for the phrase “GRAY’S ANATOMY” and enlarged the first “G” and “A,” although all the letters are capitalized. Both words are on the same line. They are sandwiched between two long horizontal lines.
The series logo depicts the tallest buildings in Seattle because, according to the plot, the hospital is located in this city. The artists took as a basis the famous skyline, which is visible from the hill in Kerry Park. The center of the composition is the famous Space Needle observation tower. The 55-story skyscraper, formerly known as the Washington Mutual Tower, and the 76-story Columbia Center are easily recognizable from the outlines. All buildings are not detailed but outlined along the outline with a common black line.
Font and Colors of the Emblem
The logo used on the advertising posters is bold sans serif type with roughly the same stroke weight. It resembles Helvetica Ultra Compressed. The letters have a disproportionate shape: they are compressed at the edges and elongated upward. The wordmark for the screensavers is made in a different style. The designers chose a thin antique typeface Cheltenham, created at the end of the nineteenth century.
The Grey’s Anatomy identity is dominated by black. One of the logos is aged with white spots and complemented by a bright red tint (# EF0000). This contrast looks good on a white or light background, especially on advertising posters, and draws attention to the title of the series.