Grindr is a digital application designed to access a dating and chat site for gay, bisexual, transgender people. It is adapted for the most popular systems – such as iOS, BlackBerry, Android, and available in two versions – with free and paid distribution. The program also works on iPhone and iPad. Its creator is entrepreneur Joel Simkhai, who launched the utility in the spring of 2009. The parent company is San Vicente Acquisition LLC. The head office is located in Los Angeles, California.
Meaning and History
What is Grindr?
Grindr is a digital social networking app for gay people.
The digital service immediately got a personal emblem since it required visual identification – a clear icon for presentation on the Play Market and App Store. But it was not the identity that became paramount for him, but the technique of location, because it is with its help that people are looking for each other. By posting their location data on a web resource, users gain access to other participants’ accounts. Moreover, there is a ranking according to distance: the service gives out, first of all, those who are nearby.
This principle is also used in the design of the interface. In the list below the corresponding emblem, images of nearby faces are displayed first. To find out how to reach the destination, interested persons tap on the photo, after which a map appears indicating the object and the distance to it.
But at the same time, the developers took care of the convenience for users. In addition to marking a location, the functionality contains the ability to block other people, choose convenient filter settings, support for video calls, and send photos.
2009 – 2016
The mask on the Grindr app logo appeared immediately, but it had a frightening look. This impression was formed because of the black color and “teeth” that protruded from the upper jaw. It was divided diagonally into light and dark halves: graphite with a gradient and charcoal. At the bottom was the title in all caps. “G” sloped to the left. The last “R” was cut from the right side, which gave the legs different lengths. A poisonous yellow rectangle transitioning from a warm color spectrum to a cold one served as a background for all elements.
2016 – present
The Grindr logo is most recognizable in the United States, where the largest community members are registered. But if you take it as a whole, the program is already working in 195 countries of the world. The debut logo was not updated, despite the site’s development and the technical improvement of the utility. Therefore, she is the only one.
The logo is monochrome, with no details or design elements. It is composed of two fragments. The first is a graphic icon in the form of a theater mask in the shape of a shield with cut corners. Such a pentagon symbolizes protection, the closed nature of the Internet community, and limited access. The eye sockets are large, oval, located diagonally. Sometimes the icon is used on its own as a separate designation for the application.
The second element is text. It contains the application’s name, made in the classic form: with the first capital letter and the rest lowercase. Simultaneously, the “i” lacks a period, as if it were in uppercase. Moreover, the symbols are unconventional – with distinctive features. “G” is turned upwards and supplemented by a diagonal crossbar. The lowercase “r” is almost indistinguishable from the uppercase “I,” and the “n,” “d,” and “r” are concatenated together. In this case, the inscription has a slight slope to the right.
Font and Colors of the Emblem
The developers of the logo opted for an individual typeface to accurately convey both programs’ content and the social network linked to them. The choice fell on a font from the Sans Serif category – with a rounded, streamlined shape, wide, with a dense arrangement of characters in the word “Grindr.”
The color scheme is monochrome. It usually consists of a combination of black (lettering) with white (background). But there are other variations – with a yellow mask and dark text.