The GTA logo represents the network of roads on which the players’ cars fly. The many plot twists reflected in the emblem make the series attractive for regular use. The sign shows that it will not be boring inside.
GTA: Brand overview
Founded: | 28 November 1997 |
Founder: | David Jones, Mike Dailly |
Headquarters: | United States |
Meaning and History
A common element of all GTA emblems is the “Grand Theft Auto” lettering. Since 2001, her style has remained unchanged: the designers made minor edits, adjusting the outline’s thickness.
What is GTA?
GTA is an abbreviation for the video game series Grand Theft Auto, an adventure genre with seven independent parts and four expansions. David Jones, Mike Dailly, Aaron Garbut, Leslie Benzies, Sam Houser, and Dan Houser were involved in their development. The series was published by Rockstar Games, with the first installment released in 1997.
1997 – 1999
The game series title is written in stylized italics on the debut logo. Above and below are the words “GRAND” and “AUTO.” Three five-pointed stars complement each other. The word “THEFT” is in the middle to the left of a bright two-tone flame. The palette is also fiery: the letters have a slight yellow-orange gradient. The lettering looks impressive, thanks to its wide black bezel.
1999 – 2001
In 1999, the logo designers used the abbreviated name GTA. The abbreviation is placed inside a rounded rectangle. Uppercase “G” and “T” are combined with a lowercase “a,” which is not inferior to them in size. Below is the inscription “GRAND THEFT AUTO.”
2001 – 2008
A new trademark marked the release of Grand Theft Auto III. The designers removed the abbreviation and returned to the classic structure, placing the words from the series name one under the other. At the same time, they mixed letters in different cases but made them equal in size.
2008 – 2013
In 2008, the inscription acquired an inner light gray outline. The outer black lines are thinner than in the previous version.
2013 – today
The gray outline has disappeared in the latest version of the logo, making it look flat. Everything else is unchanged.
GTA: Interesting Facts
The Grand Theft Auto (GTA) series, developed by Rockstar Games, is a titan in the video game world. It is celebrated for its open-world exploration, engaging stories, and controversial themes.
- Start: The first GTA game came out in 1997. It was originally planned as “Race’n’Chase,” where players could be cops or robbers. The game has evolved significantly since then.
- Sales: GTA is among the top-selling game series ever. For example, GTA V made $1 billion three days after its release and sold over 150 million copies worldwide.
- Open World Innovation: GTA III, launched in 2001, was revolutionary for its 3D open world, which allowed players to explore and complete missions in any order.
- Controversy: The series often faces criticism for adult content like violence and crime, leading to bans or censorship in some places.
- American Satire: GTA is known for mocking American culture, including media, celebrities, and politics, contributing to its success and controversy.
- Soundtracks: The games are praised for their extensive soundtracks and in-game radio stations, enhancing the realism of the game world.
- Secrets: Players love GTA for its hidden easter eggs and secrets, adding layers of discovery and intrigue.
- Critical Acclaim: The series is acclaimed for its storytelling, character development, and immersive worlds, with GTA V often highlighted for its ambitious design.
- Industry Impact: GTA has hugely influenced gaming, popularizing the open-world genre and setting new standards for story and player freedom.
- World Records: GTA holds Guinness World Records, including the most guest stars in a series and the largest voice cast in a game.
From its beginnings as a simple cops-and-robbers game to becoming a benchmark in gaming, GTA continues to push boundaries and spark conversations, securing its place as one of the most important and lasting game franchises.
Font and Colors
The GTA branding is a stylized “Grand Theft Auto” lettering. It looks powerful and impressive thanks to the special lettering. The words are arranged in three lines, although there is a horizontal version.
The font used by the logo designers is a variation of Pricedown Black. The color scheme is monochrome, with white letters outlined with black lines that separate them from the same white background. This starkly contrasts the vibrant yellow-orange palette of the logo adopted in 1997.