Hamm Logo PNG
Hamm: Brand overview
The German company Hamm specializes in producing rollers and vibratory plates for the construction industry. Its journey began in 1878 when Ludwig Hamm founded the company as a blacksmith shop. Only later, in the middle of the 20th century, namely in 1950, did Hamm move into the production of rollers.
Over the years, Hamm has significantly contributed to developing construction machinery. It pioneered tandem rollers, pneumatic tire rollers, and oscillating rollers, establishing its reputation as a pioneer. In 1997, the company became part of the Wirtgen Group, a renowned road construction machinery company.
The Hamm product line is extensive and includes more than 20 different models of compaction rollers. Both compact 1-ton mini-rollers and powerful 25-ton tandem rollers are available. In addition, the company produces light and heavy vibratory plates for soil compaction tasks.
The range of applications for Hamm products is wide and includes asphalt paving, foundation preparation, and excavation. The company operates worldwide and exports its equipment to key markets in Europe, North America, and Asia.
The company employs approximately 250 people worldwide and is headquartered and has its main manufacturing base in Tirschenreuth, Germany. The company is recognized as a leading brand in the soil compaction equipment sector, ranking alongside brands such as Caterpillar, Volvo, and Bomag.
Meaning and History
What is Hamm?
This is a manufacturer of road construction machinery specializing in rollers. The company began with agricultural machines and became the world’s first producer of a steam-powered road roller. Today, it is known for its innovations and high-quality soil and asphalt compaction equipment.
1878 – today
After Hamm became part of the Wirtgen Group, the logo was updated with a graphic element featuring the letter “W.” Its shape is formed by two upward-facing gray angles, visually resembling arrows or markers that convey precision and structure. This element is placed within a white square framed by three layered borders: an outer orange line, a middle white line, and an inner gray line. The sequence of lines creates a sense of order and systematization.
The gray angles resemble mechanical parts absorbing impact—like a roller flattening surface irregularities on the road. They suggest the moment the machine begins its motion, creating a smooth path. The orange border references construction zones, where heavy machinery is commonly seen in action. It functions as a visual signal, emphasizing movement and ongoing work.
Next to the emblem, the company name is set in a heavy, block-style typeface with clear vertical and horizontal strokes reminiscent of Futura Pro Bold. The letters appear stable and weighty, as if carved from solid material—mirroring the robustness of Hamm’s machinery, such as tracked rollers and road equipment.
The entire composition is built from geometrically precise components. Straight lines, sharp angles, and balanced proportions communicate engineering discipline. This visual language reflects machine-grade accuracy, reliability, and the brand’s industrial focus.