Hankook Logo PNG
Hankook: Brand overview
Hankook Tire is a world-renowned tire company based in Seoul, South Korea. Founded in 1941, it is one of the world’s top five tire manufacturers, focusing primarily on passenger cars, SUVs, and trucks.
The company has an extensive global presence with eight manufacturing facilities and five research and development centers in various locations worldwide. The company’s significant technological advances include ultra-high performance tires and low-noise, wide-profile tires that set it apart in the industry.
In addition to its core business, Hankook Tire is a major supplier of tires to leading automakers such as Volkswagen, Toyota, and General Motors. Hankook Tire is also in motorsports, fielding teams in F3, Formula Renault, and DTM.
As of 2021, the company had about 22,000 employees and revenues of $6.2 billion. Its sales and distribution networks span 180 countries, reinforcing its global status.
Competition in the tire industry is fierce, and Hankook Tire faces rivalry from major manufacturers such as Michelin, Continental, Bridgestone, and Pirelli. However, Hankook Tire continues to innovate and differentiate its products, recently introducing eco-friendly tires made from non-traditional materials such as dandelion rubber, bamboo, and recycled plastic.
Meaning and History
What is Hankook?
This is a tire manufacturer headquartered in South Korea. The company produces tires for various vehicles, including passenger cars and trucks. It is known for its reliability and high quality, and it ranks among the largest tire manufacturers in the world.
1941 – 1969
1969 – 1999
1999 – 2019
2019 – today
The Hankook logo has three distinct elements: the company name, the slogan, and a graphic symbol. The brand name is rendered in black with a forward tilt, using a mixed-case format—capitalized “H” followed by lowercase letters. The typeface is bold and assertive, with a pronounced slant that conveys forward motion, as if the entire wordmark is pushing ahead, breaking through boundaries.
Beneath the main text is the slogan “driving emotion,” set in a thin, light gray font that contrasts visually with the heavy brand name. Its lowercase style and delicate weight introduce a sense of softness and emotional resonance—suggesting not machinery but the feeling of the drive itself. It balances technical precision with a human touch.
To the side is the graphic mark: three dynamic orange lines joined into a single shape resembling a tread pattern. The lines convey frozen motion—like tire tracks on asphalt or a forceful burst forward. The form implies acceleration, overtaking, or propulsion as if moving independently.
The use of orange injects energy and visual impact, contrasting sharply with the restrained black and gray. It acts like a flash of color on a vehicle body or a decal—bringing vibrancy to the otherwise technical composition. The italic styling across the name and slogan unifies the typography and enhances the overall sense of speed.
The color scheme and shapes reference car culture, where advanced engineering and emotional connections converge. The logo captures Hankook’s brand essence: precision, momentum, and the sensory experience of driving.