Hankook Logo

Hankook LogoHankook Logo PNG

Hankook: Brand overview

Hankook Tire is a world-renowned tire company based in Seoul, South Korea. Founded in 1941, it is one of the world’s top five tire manufacturers, focusing primarily on passenger cars, SUVs, and trucks.

The company has an extensive global presence with eight manufacturing facilities and five research and development centers in various locations around the world. The company’s significant technological advances include ultra-high performance tires and low-noise, wide-profile tires that set it apart in the industry.

In addition to its core business, Hankook Tire is a major supplier of tires to leading automakers such as Volkswagen, Toyota, and General Motors. Hankook Tire is also present in motorsports, fielding teams in races such as F3, Formula Renault, and DTM.

As of 2021, the company had about 22,000 employees and revenues of $6.2 billion. Its sales and distribution networks span 180 countries, reinforcing its global status.

Competition in the tire industry is fierce, and Hankook Tire faces rivalry from major manufacturers such as Michelin, Continental, Bridgestone, and Pirelli. However, Hankook Tire continues to innovate and differentiate its products, recently introducing eco-friendly tires made from non-traditional materials such as dandelion rubber, bamboo, and recycled plastic.

Meaning and History

Hankook Logo History

What is Hankook?

Founded in 1941 by Nihon Tire Company and Cho Hong Jai, Hankook Tire & Technology Co., Ltd. has been supplying reliable and high-quality tires for over 80 years. Based in Seongnam, South Korea, Hankook began as Chosun Tire Company and was given its current name in 1968. The company has successfully grown into the seventh-largest tire manufacturer in the world.

1941 – 1969

Hankook Logo 1941

1969 – 1999

Hankook Logo 1969

1999 – 2019

Hankook Logo 1999

2019 – today

Hankook Logo

The Hankook logo includes several elements: the company’s black name, a gray slogan, “driving emotion,” and an orange pattern formed by three connected stripes. While the marketing phrase is entirely in lowercase, the word “Hankook” is used in mixed case. Both parts of the inscription are in italic font, reflecting innovation and a forward-leaning attitude, but the first line is bolder to draw focus. The adjacent graphic symbol represents a tire tread pattern.

The orange stripes look like they’re always on the move, kind of like cars on a road. Italic letters make it feel like everything’s fast and always changing, just like driving a car feels. The black and gray make it look serious, but the orange adds a touch of fun, like a cool car sticker.

Hankook color codes

ScarletHex color:#f23300
RGB:242 51 0
CMYK:0 79 100 5
Pantone:PMS 1655 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
AluminiumHex color:#8c8c8c
RGB:140 140 140
CMYK:0 0 0 45
Pantone:PMS 877 C