Today, probably, no person in the civilized world would not know who Harry Potter is. The name of this fictional character rattled on the lips in 1997, when the first book of the English writer Joan Rowling about an unusual school of magic, its teachers and students, went out of print. Now the image of a boy with glasses and with a magic wand in his hand, as well as an unusual spelling of his name is as recognizable as, for example, the logo of McDonald’s or Adidas.
Meaning and History
The first Harry Potter book was published on July 26, 1997. As Rowling herself later admitted, she offered the manuscript to many publishers for several years but was refused everywhere. The story of magic and strange heroes seemed uninteresting to the reader.
But after the release of the first part, the book immediately became a bestseller. To date, seven books have been released, and 10 Potteriana films have been shot (8 for books plus spin-offs and a sequel to it). Books and movies have been translated into 80 languages, nearly 700 million copies have been sold – this is the most widely read literary work in history. The number of movie views cannot even be calculated exactly – in movie theaters, the box office is almost $ 2 billion.
The Harry Potter trademark was patented in 1997 for book design.
In the first English edition, the name was made in a rather minimalistic presentation – the name of the hero, written in the Gothic font Cochin Bold with a small stepwise arrangement of letters.
After the first success in Europe, the book was republished in the USA – then a special spelling of the letter P appeared – zigzag lightning was added to it below, symbolizing the magic power emanating from the magic wand. Another association is the scar on Harry Potter’s forehead, which he received at the age of 1 from the hands of the dark magician Volan de Mort. The color of the letters on the logo is black.
A short emblem was created at the same time. Consisting of recognizable letters H and P, surrounded by a discontinuous oval and a flying ball with wings. All done in gold color.
In 2001, with the release of the first film, the logo changed color to gold with shadows that create the impression of volume. The effect of crushed foil is also used.
The logo again changed color – to gray-silver with a black shade placed randomly. This gave the words a special mystery, eerie, and emphasized the gloomy atmosphere of what is happening in the 3rd part of the film. This decision was made by its director Alfonso Cuaron. The symbol TM was added to the bottom right – a sign that the trademark is officially registered and protected. Subsequently, the entire filmography of Potteriana was performed with this logo.
Since 2011, the letters have again changed the color and a little proportion of them. Topical today are white letters on a black background, and black on white, yellow, gold, and silver spelling can also be used. As the label owners said, the color scheme is not a unique part of the logo. The font of Cochin Bold was slightly changed – the letters became a little wider; the sharp corners were softened – since that time, it received the individual name, Harry Potter.
The Harry Potter logo will forever remain in history in its unique spelling, and the author of the books promises another five parts.