Speed, quick reflexes, and efficiency in making the right tactical decisions are traits inherent to the “Hartford Hawks,” fully reflected in the logo. The mascot, adopted in 1984, accompanies the University of Hartford teams even in its new concise design.
Hartford Hawks: Brand overview
Meaning and History
The image of a hawk is a unifying element of all sports logos. The 1984-2014 version contains an abstract image of the bird. Jagged red lines form its silhouette. At the bottom is a filled rectangle with the white two-line inscription Hartford Hawks. The new team emblem was introduced in 2015. The emblem has two elements: the capital letter “H” and a hawk.
“H” is red with a black outline, corresponding to the university’s official colors. The horizontal bar is stylized as a bird’s head with a white eye and a large beak. Four stripes of varying lengths extend from it, creating a visual illusion of movement.
What is Hartford Hawks?
Hartford Hawks is a sports department that unites 17 student teams from the University of Hartford. It participates in NCAA Division I competitions in West Hartford, Connecticut. The athletes are part of the Commonwealth Coast Conference.
1984 – 2014
2015 – today
Hartford Hawks Soccer
One of the main achievements of the women’s team was participating in the 1992 College Cup. The team has been the regular-season champions of America East three times, the champions of the America East Tournament seven times, and the NCAA Tournament thirteen times. The men’s team has twice attained the status of regular-season champions of the America East and four times been champions of both the America East and the NCAA Tournament.