The Hearthstone logo promises endless turns and labyrinths. The emblem represents maps, a compass, a spyglass – everything a real adventurer needs. Whichever of the directions the player chooses, a field with a new mission awaits him.
Hearthstone: Brand overview
Founded: | March 11, 2014 |
Founder: | Blizzard Entertainment |
Headquarters: |
United States |
Meaning and History
Hearthstone is now a whole esports discipline. The developer regularly holds championships, where the winners of qualifying tournaments are admitted. The usual computer game for Windows, Android, and iOS became the basis for the competition and was recognized as a sport.
Ben Brode and Eric Dodds have worked hard on Hearthstone. From the very beginning, they held the position of chief game designer, which means that the game’s logo is in some way their merit. It is very similar to the World of Warcraft icon in general style because it also contains orange lettering with two enlarged letters.
What is Hearthstone?
Hearthstone is a video game created in 2014, based on the Warcraft universe. The game involves players battling each other using virtual collectible cards that feature various characters, weapons, and spells from Warcraft. Hearthstone has become an esports discipline, bringing fame to its developer, Blizzard Entertainment.
2013 – 2016
The first version of the emblem was quite dark. The designers enveloped the word “HEARTHSTONE” in gray shadows and left only one bright element – a blue “O” in the form of a spiral rune. To make her light more believable, they added highlights to the rest of the letters. The color scheme was gradient: the closer to “O,” the lighter.
At the bottom, on a brown plaque, was the second half of the game’s name: HEROES OF WARCRAFT. It was lost against the background of the main inscription because it consisted of thin white letters and did not take up much space.
2016 – today
In 2016, the designers removed the bottom of the logo and left only the word “HEARTHSTONE.” There were new details, including an extended “R” leg to balance the image. The shadows dissipated in the rays of the bright sun rising from behind the inscription.
The emblem’s most recognizable element is the letter “O” – an oval with a white and blue spiral twisted counterclockwise. There is an item in World of Warcraft with a similar pattern, and by the way, it is also called Hearthstone. This rune allows the gamer to instantly return to his home location – most often to a safe place near the inn or to another pre-selected location. So the logo of the Hearthstone game of the same name is very symbolic.
Font and Colors
The designers did not use standard fonts and drew the inscription themselves from scratch. All letters are capitalized, but the first “H” and the seventh “S” are slightly higher than the rest – just like the “W” and “C” on the similar World of Warcraft icon. The word is arched and decorated with short serifs.
The letters look like they are carved out of stone. This is indicated by the “scratched” texture and orange gradient. The volumetric frame creates a 3D effect. The distribution of colors is uneven: transitions of dark and light shades are observed. Despite this, the main palette is not very numerous: orange, brown, and blue. Other colors – such as white, gray, and yellow – only complement the general idea and are used in limited quantities.
Hearthstone color codes
Dark Lava | Hex color: | #463c2d |
---|---|---|
RGB: | 70 60 45 | |
CMYK: | 0 14 36 73 | |
Pantone: | PMS 7523 C |
Neon Tangerine | Hex color: | #f78c15 |
---|---|---|
RGB: | 247 140 21 | |
CMYK: | 0 43 91 3 | |
Pantone: | PMS 151 C |
Amber | Hex color: | #ffc31f |
---|---|---|
RGB: | 255 195 | |
CMYK: | 0 24 88 0 | |
Pantone: | PMS 7549 C |
Middle Yellow | Hex color: | #ffea3e |
---|---|---|
RGB: | 255 234 62 | |
CMYK: | 0 8 76 0 | |
Pantone: | PMS 107 C |
Spanish Sky Blue | Hex color: | #26aee7 |
---|---|---|
RGB: | 38 174 231 | |
CMYK: | 84 25 0 9 | |
Pantone: | PMS 306 C |