Hella Logo PNG
Hella: Brand overview
HELLA, a German company known for manufacturing automotive parts and accessories, has particular expertise in lighting and electronics. The company was founded in 1899 by Sally Windmuller in Lippstadt, Germany, and remains headquartered there today.
As one of the world’s leading automotive lighting suppliers, HELLA offers a wide range of headlights, signal lamps, and interior lamps. The company also manufactures electronic components, including sensors, actuators, and parts for energy management systems.
HELLA serves major automakers worldwide, including such respected brands as BMW, Mercedes, Volkswagen, General Motors, Ford, and Toyota. With more than 36,000 employees, the company operates in over 125 regions worldwide, demonstrating its broad global reach.
The company’s activities are divided into three main divisions – Lighting, Electronics, and Life Cycle Solutions. Listed on the Frankfurt Stock Exchange, HELLA reports annual sales of around € 6.5 billion.
Beginning in the 1970s, HELLA began expanding outside of Germany. Today, international sales account for over 90% of the company’s total revenue. HELLA collaborates with automakers on key innovations such as adaptive front lighting and matrix LED systems.
HELLA’s main competitors in the global automotive components market are such well-known companies as Osram, Bosch, Denso, and BorgWarner. Despite this competitive environment, HELLA maintains its leading position in the industry.
Meaning and History
What is Hella?
This is a manufacturer of lighting equipment and electronic components for vehicles. The company began by producing lamps and sound signals, and later introduced acetylene headlights under its brand. Today, it focuses on developing and producing automotive lighting systems and technologies related to light control and vehicle electronics.
1908 – 2013
2013 – 2022
2022 – today
The FORVIA logo was introduced following the 2022 merger of Hella and Faurecia under a unified brand name. The name blends “Forward” and “Vision,” capturing the company’s ambition to continuously innovate and evolve.
Visually, the logo features a modern typeface with a distinctive “F” at its center, incorporating a flowing, wave-like curve. This shape resembles an “S” subtly transformed into a winding road or a sharp rollercoaster turn, evoking flexibility, motion, and ongoing progress.
The rest of the lettering is smooth and fluid, striking a balance between elegance and corporate clarity. The entire logo is rendered in a deep blue tone, a color also present in the visual identities of both legacy brands. This shade conveys trust, stability, and comfort, much like a well-worn pair of jeans—versatile and familiar to all audiences.
On the right side is a scaled-down version of the classic Hella symbol, an oval encircling the word “HELLA” with horizontal lines. This more compact and refined emblem integrates seamlessly with the FORVIA wordmark. Previously, the Hella logo had a bulkier presence, resembling a burger shape. In its current form, it feels like a vintage sticker left on a sleek new device, an intentional nod to heritage and continuity.
The overall design bridges the past and future. The sleek, flowing “F” represents forward momentum and innovation, while the preserved Hella badge honors the brand’s legacy of quality and reliability. Together, they create a cohesive, forward-looking identity that respects its roots while embracing what lies ahead.