Hewlett-Packard Enterprise (HPE), a leader in the technology industry, has introduced a new logo and visual identity that reflect the company’s transition into an era of artificial intelligence innovations and hybrid cloud solutions. It has been ten years since the iconic Hewlett-Packard split into HP Inc. and HPE, a period during which the company transformed itself and gained leading positions across various fields, from building powerful supercomputers to developing platforms for advanced enterprise solutions.
The previous HPE logo, consisting of a green rectangular “Element” and strict lettering, looked minimalist but no longer captured the company’s contemporary focus on advanced technologies and artificial intelligence. The new logo offers an entirely different concept: a shortened, recognizable abbreviation, “HPE,” paired with a distinctive stylized letter “E” that references the original rectangular symbol while emphasizing the company’s forward movement.
The redesigned “E” symbol serves multiple functions. It emphasizes the word “Enterprise,” alludes to the traditional rectangular “Element,” and highlights the company’s flexibility and openness to innovation. This makes the logo both simple and meaningful.
The new visual style reflects profound changes within the company. HPE is now recognized for creating supercomputers ranked among the top in global ratings. The company actively develops its GreenLake hybrid cloud solutions, enabling enterprises to operate effectively even in challenging environments while adapting easily to their needs.
In addition to visual branding, HPE completely revised its typography and color palette, making its primary green color richer and brighter. As a result, the brand has become more expressive, easier to identify, and more appealing to a broad audience.
The company communicates that this rebranding is not merely a formal stylistic change but reflects global transformations in technology and business. The refreshed brand identity declares HPE’s readiness to face future challenges confidently and ambitiously.
Today, HPE is driving businesses toward revolutionary breakthroughs, helping them become more efficient and sustainable. The new identity solidifies HPE’s position as an expert and indispensable partner for companies aiming to harness the power of innovative AI-based solutions and high-performance computing.