The French brand La Compagnie des Animaux, which has been working in pet care, health, and nutrition for more than 10 years, has rebranded and fully updated its design. The refresh finally brought the company’s visual identity in line with its position as a key player in the French veterinary market.
The previous logo was difficult to take seriously. It looked like a random set of animal images pulled from stock collections, which gave it an amateurish feel. The Hobo typeface only reinforced that impression. Despite its distinctiveness, it was a poor fit for a brand connected to veterinary care and health. The design had remained unchanged for many years and was gradually becoming outdated.
The new design is based on a clear and straightforward idea. Animal silhouettes are arranged to form a medical cross, symbolizing care, responsibility, and a professional approach. The illustrations are light and friendly, with a nod to Matisse’s cutout style. Instead of realistic detail, soft and clean outlines of a dog, a cat, and a bird are used, creating a warm response and a sense of attentiveness toward pets.
The wordmark was also redesigned. The long name, La Compagnie des Animaux, became more compact and more rhythmic. It is set in the Massilia typeface by Blaze Type, inspired by Antique Olive.
Massilia became the foundation of the brand’s entire typographic system. The typeface supports a friendly tone while maintaining a businesslike feel. The color palette is restrained. Blue serves as the base, complemented by dark blue for contrast and soft accents of pink, burgundy, and cream.
La Compagnie des Animaux has found the visual style it had been missing. It looks mature and open, helps build trust, and supports a connection with a broad audience of pet owners. The company’s image now matches the scale and role of one of France’s leading online retailers of pet products.
