Hewlett Packard Enterprise Company (HPE) Logo PNG
The Hewlett Packard Enterprise logo symbolizes the journey from a small garage, where two engineers developed their first projects, to an international technology giant. Their ideas and efforts laid the foundation for a company that grew into a powerful resource encompassing everything from personal devices to complex enterprise systems.
Hewlett Packard Enterprise Company (HPE): Brand overview
Hewlett-Packard Enterprise (HPE) became an independent organization in 2015 and emerged from splitting the original Hewlett-Packard Company into two separate corporations. HP Inc. specializes in personal computers and printers, while HPE specializes in enterprise IT solutions. HPE’s roots go back to a garage in Palo Alto, California, where Bill Hewlett and Dave Packard founded Hewlett-Packard in 1939. The pioneering company became significant in computing, enterprise IT, and printing technology.
However, the 2000s proved challenging for HP, marred by management reshuffles, controversial acquisitions, and declining personal computer sales. To address these issues and reorganize the company, the corporation was split in October 2014. By November 1, 2015, the separation was formalized, forming HPE as a publicly traded company specializing in servers, storage, networking, and various services.
Over the years, HPE has turned its eye towards next-generation technologies such as hybrid cloud solutions, high-performance computing, artificial intelligence, and edge computing. Acquisitions, intensive research and development, and innovative product launches have reinforced this strategic direction. HPE, globally headquartered in Spring, Texas, is a dominant force in the enterprise IT sector, with annual revenues of over $28 billion.
Meaning and History
2015 – today
The Hewlett Packard Enterprise logo conveys the company’s professional style and technological focus. Its design is minimalist, with each detail emphasizing key aspects of the brand. The visual mark consists of a text component and a graphic element that complement each other harmoniously.
The text component is divided into two levels. The upper line features the name “Hewlett Packard,” written in a bold geometric font. The strict and clear lines of the letters create an impression of reliability and structure. The lower line contains the word “Enterprise” in a thin font, adding lightness and visual contrast to the composition. The text is left-aligned, creating a sense of order and stability.
The graphic element is a rectangle with a bright green border above the text. This symbol highlights openness, development, and progress. The green color is associated with innovation and growth, while the concise rectangular shape makes the logo versatile and modern.
Using black for the text adds a sense of professionalism and seriousness to the design. Combined with the green accent, the palette appears balanced and relevant. The green border adds visual dynamism, emphasizing the company’s readiness for new achievements.
The name reflects the brand’s history, rooted in the legacy of its founders. The word “Enterprise” signals the company’s focus on large businesses and corporate clients, offering solutions tailored to their needs.
The emblem is designed to adapt to various platforms and formats. Its simplicity, structure, and thoughtful design underline the company’s technological specialization, reliability, and readiness for changes in the modern world.
