Hewlett Packard Enterprise Company (HPE) Logo

Hewlett Packard Enterprise Company (HPE) LogoHewlett Packard Enterprise Company (HPE) Logo PNG

Hewlett Packard Enterprise Company (HPE): Brand overview

Hewlett-Packard Enterprise (HPE) became an independent organization in 2015 and emerged from the split of the original Hewlett-Packard Company into two separate corporations. HP Inc. specializes in personal computers and printers, while HPE specializes in enterprise IT solutions. HPE’s roots go back to a garage in Palo Alto, California, where Bill Hewlett and Dave Packard founded Hewlett-Packard in 1939. The pioneering company went on to become a significant player in computing, enterprise IT, and printing technology.

However, the 2000s proved to be a challenging period for HP, marred by management reshuffles, controversial acquisitions, and declining personal computer sales. To address these issues and reorganize the company, the corporation was split in October 2014. By November 1, 2015, the separation was formalized, resulting in the formation of HPE as a publicly traded company specializing in areas such as servers, storage, networking, and various services.

Over the years, HPE has turned its eye towards next-generation technologies such as hybrid cloud solutions, high-performance computing, artificial intelligence, and edge computing. Acquisitions, intensive research and development, and innovative product launches have reinforced this strategic direction. HPE, globally headquartered in Spring, Texas, is a dominant force in the enterprise IT sector, with annual revenues in excess of $28 billion.

Meaning and History

Hewlett Packard Enterprise Company (HPE) Logo History

2015 – today

Hewlett Packard Enterprise Company HPE Logo

An American IT company has chosen a simple but not minimalist logo. This contradiction is explained by the fact that, although the company’s name consists of many words, it is designed simply – without monograms and fancy serifs. The name is placed in two lines: the upper line is bold, and the lower line is lighter. Both lines are left-aligned, as is the rectangle above them. The geometric figure is white with a green border, and the text is black.

The logo is simple and intriguing at the same time. It does not strive for pretentiousness, but it is not too simple either. The green border around the white rectangle gives the logo a pop of color, making it stand out from the rest. The combination of bold and light fonts gives the logo a balanced look. It is as if the company is saying, “We are simple and straightforward, yet worthy of close attention.”

Hewlett Packard Enterprise Company (HPE) color codes

Mountain MeadowHex color:#03b585
RGB:3 181 133
CMYK:98 0 27 29
Pantone:PMS 3405 C
Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C