HK Express Logo PNG
The HK Express logo can be compared to a magic carpet that takes you to the bustling streets of Tokyo, the quiet temples of Cambodia, or the relaxing beaches of Thailand. Hong Kong has stalls where you can buy really good food without emptying your wallet; HK Express makes flying in Asia the same – easy and affordable.
HK Express: Brand overview
Established in 2004, HK Express, known as Hong Kong Express Airways Limited, has become a distinctive low-cost airline based at Hong Kong International Airport. Backed by Cathay Pacific Airways, Asia’s leading carrier, HK Express has become a trusted provider of affordable and convenient air transportation for passengers throughout the region.
Initially, HK Express focused on establishing short-haul routes connecting Hong Kong with popular Asian destinations.
HK Express has since expanded its route network, opening up the opportunity for more travelers to explore new places and enjoy the pleasures of air travel at affordable prices. With a wide range of flights to Cambodia, China, Japan, South Korea, the Northern Mariana Islands, Taiwan, Thailand, Vietnam, and other key Asian destinations, HK Express opens up limitless possibilities for travelers.
Cathay Pacific Airways acquired HK Express in 2019, becoming a wholly-owned subsidiary.
With HK Express, travelers have access to a host of exciting destinations in Asia. From bustling metropolises like Tokyo and Seoul to idyllic destinations like Phuket and Da Nang, the airline opens doors to a world of possibilities.
Meaning and History
What is HK Express?
Hong Kong Express Airways Limited, or Hong Kong Express or HK Express, is an important player in the Asian aviation market. This budget airline, wholly owned by Cathay Pacific Airways, operates scheduled air services across the Asian continent from its main hub at the busy Hong Kong International Airport. The company flies to 27 destinations throughout Asia, including Cambodia, China, Japan, South Korea, Taiwan, Thailand, Vietnam and the Northern Mariana Islands.
2008 – 2013
2013 – 2023
2023 – today
The large purple “e” in the shape of a loop symbolizes the company’s readiness for air travel on various routes. The small blue rectangle at the end of the letter serves as a decorative element. Two different types of fonts are used in the inscription “HK express.” A font similar to Latinotype’s Blanc Regular is used for the “HK” inscription, while the second word uses a set of its own glyphs with smooth curves. The neighboring letters “e” and “x” merge into each other to form a curved shape.
The looped design of the letter “e” perhaps symbolizes the company’s flexibility and adaptability in aviation services. The combination of the letters “e” and “x” gives the logo a unique character, emphasizing the express nature of the services. The small blue rectangle serves as a decorative element and subtly hints at the sky, reinforcing the aviation theme.
