HKS Logo


The HKS logo looks like a construction set. It shows the process of creating a whole from separate parts. The emblem demonstrates the company’s work on individual components, each of which is unique and well-thought-out. The customer can combine them as desired.

HKS: Brand overview

Founder:Hiroyuki Hasegawa, Goichi Kitagawa
Fujinomiya, Shizuoka, Japan

HKS is a Japanese manufacturer that focuses on improving existing internal combustion engines. It produces both new models and individual parts for them. The company has dealers in Europe, Asia, Australia, and America. Subsidiaries have been established in England, the US, and Thailand.

Meaning and History

HKS Logo History

Both company logos show the manufacturer’s connection with movement and machines. Since the company was initially involved in motorsports, the theme of car racing is also reflected in the emblems. The first logo is closer to the idea of tuning and visually demonstrates the process of transforming an engine. The second one looks minimalist, indicating precise niche definition, experience-tested work algorithms, and conveyor production. The colors and style of presentation are selected to match racing.

What is HKS?

A Japanese manufacturer of accessories and parts for tuning engines of all Japanese cars and some European and American brands. The company offers complete exhaust systems, 30 types of turbochargers, and individual engine parts. Thanks to HKS’s innovations, it is possible to increase engine performance by up to 500 horsepower or more. The headquarters is in Fujinomiya.


HKS Old Logo

The first logo consists of a black square with gray scratch-like prints. In the center are three rectangles, each containing a letter.

Overall, the composition hints at creativity, the transformation of space, and the artistic design of details.

The scratches, revealing the gray base, demonstrate the process of creating a new image. It seems as if the black background was torn by claws, conveying the idea of strength and ferocious power. The company helps transform regular engines into more powerful sports engines. The black rectangles resemble tires, connecting the logo to cars.

The name is an abbreviation representing all the company’s founders. The idea of ​​creating the company is associated with engineer Hasegawa. His partner in implementing the concept was another young engineer named Kitagawa. A motorsport company with its racing team sponsored the business development. One letter was taken from each participant, resulting in HKS. Each symbol is placed in its figure with a white border, indicating the three participants.


HKS Logo

The modern logo of the company has become simpler, retaining only the letters in individual rectangles. The white, bold symbols reflect the strength of the new engines. The rectangles symbolize:

  • Tires, connecting the manufacturer to fast driving.
  • The podium for the top 3 finishers, hinting at the sports orientation of the company’s parts.
  • The black chess pieces on a racing flag.
  • The three days of Formula 1 Grand Prix. • The three races in which the team participates: free practice, qualifying, and the race.

Overall, the logo is closely related to the themes of car racing, sports, cars, and movement. The three separate elements represent the parts that, when assembled, create a unified mechanism, just as the three founders created a powerful company. The black stripes also hint at turbines. The company is actively involved in developing and selling turbocharger installation kits for engines.

Font and Colors

The HKS logo looks striking due to the contrast between white and black.

  • White – signifies renewal, transformation, and the creation of new modifications.
  • Black – symbolizes speed, strength, and power. It is associated with asphalt and black car tires.

The font is simple, even, and strict with thick, bold letter glyphs. The lines reflect the flawless performance of the tuned unit, increasing horsepower and speed.

HKS color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C