Holmer Logo PNG
Holmer: Brand overview
Holmer, founded in 1969 and based in Eggmühl, Germany, is a leading agricultural machinery manufacturer specializing in sugar beet harvesters. The company is highly regarded for innovating and manufacturing self-propelled sugar beet harvesters.
One of Holmer’s most notable products is the Terra Dos series. These high-performance beet harvesters have integrated beet cleaners and conveyors, reflecting the company’s commitment to efficiency and innovation.
In addition to beet harvesters, Holmer manufactures Eco Belt bale transporters and GeoRotor tillage equipment, expanding its portfolio in various agricultural machinery sectors.
The company’s main production facilities include a factory and headquarters in Bavaria, Germany. However, Holmer also has facilities in Russia and China, expanding its manufacturing capabilities to various global markets.
With more than 500 employees, Holmer exports its machinery to more than 40 countries. The company produces about 100 beet harvesters annually, which gives it a significant share of the global market – more than 50%.
Among the company’s innovations is an introduction of the hydrostatic all-wheel drive on beet harvesters, which confirms its leadership in the industry. Founder August Holmer is still actively involved in management, working with CEO Hans Jürgen Staub.
In terms of competition, Holmer is up against manufacturers such as Kleine, Ropa, and Case IH in the sugar beet harvesting market. Despite the competitive environment, Holmer holds a significant position in the industry.
Meaning and History
What is Holmer?
Holmer has been a pioneer in agricultural machinery for more than half a century. Founded by Alfons Holmer in 1969, the company made significant strides in 1974 with the development of the world’s first six-row self-propelled sugar beet harvester. Based in Schirling/Eggmühl in Bavaria, Germany, Holmer is committed to equipping farmers with superior machinery that has changed the entire industry.
before 2013
2013 – 2020
2020 – today
The new Holmer logo is designed in a restrained and clear style, reflecting the specifics of the company’s operations. It includes the name, directly linked to the founder — Alfons Holmer. Previously, the company used the word “exxact,” but later abandoned it, reserving this name exclusively for Agrifac’s field robots.
The company name is set in a strict geometric typeface, similar to Banker Square Bold by FontSite Inc. or Bank Gothic Medium by ParaType. The letter lines are straight, the angles sharp, and the structure resembles building blocks that form a solid and stable construction. This design perfectly matches the image of a company that produces powerful agricultural machinery.
Next to the text is a graphic symbol — a simplified image of a sugar beet, the main crop for which Holmer manufactures harvesting machines. The symbol consists of two bright red triangles. The upper shape points upward and conveys the idea of growth and development. The lower, inverted shape creates balance, stabilizing the composition.
The red triangles resemble bright flashes, energizing the logo with motion and dynamism. The color emphasizes the company’s determination and status in the agricultural sector. Together, these elements create a harmonious combination of past and present, reliability and innovation, the company’s history, and its ambitions for the future.