Holmer Logo

Holmer LogoHolmer Logo PNG

Holmer: Brand overview

Holmer, founded in 1969 and based in Eggmühl, Germany, is a leading manufacturer of agricultural machinery specializing in sugar beet harvesters. The company is highly regarded for innovation in the design and manufacture of self-propelled sugar beet harvesters.

One of Holmer’s most notable products is the Terra Dos series. These high-performance beet harvesters have integrated beet cleaners and conveyors, reflecting the company’s commitment to efficiency and innovation.

In addition to beet harvesters, Holmer manufactures Eco Belt bale transporters and GeoRotor tillage equipment, expanding its portfolio in various sectors of agricultural machinery.

The company’s main production facilities include a factory and headquarters in Bavaria, Germany. However, Holmer also has facilities in Russia and China, expanding its manufacturing capabilities to various global markets.

With more than 500 employees, Holmer exports its machinery to more than 40 countries. The company produces about 100 beet harvesters annually, which gives it a significant share of the global market – more than 50%.

Among the company’s innovations is the introduction of hydrostatic all-wheel drive on beet harvesters, which confirms its leadership in the industry. Founder August Holmer is still actively involved in management, working together with CEO Hans Jürgen Staub.

In terms of competition, Holmer is up against manufacturers such as Kleine, Ropa, and Case IH in the sugar beet harvesting market. Despite the competitive environment, Holmer holds a significant position in the industry.

Meaning and History

Holmer Logo History

What is Holmer?

Holmer has been a pioneer in agricultural machinery for more than half a century. Founded by Alfons Holmer in 1969, the company made significant strides in 1974 with the development of the world’s first six-row self-propelled sugar beet harvester. Based in Schirling/Eggmühl in Bavaria, Germany, Holmer is committed to equipping farmers with superior machinery that has changed the entire industry.

before 2013

Holmer Logo before 2013

2013 – 2020

Holmer Logo 2013

2020 – today

Holmer Logo

The previous Holmer logo featured the word “exxact,” but it was decided to remove it and only use it to refer to Agrifac field robotics. The brand’s corporate identity now focuses on its name, in honor of company founder Alfons Holmer. The lettering is in a geometric square font similar to Banker Square Bold from FontSite Inc. or Bank Gothic Medium from ParaType. Next to the name is a stylized beet, as the company specializes in beet harvesters. The beets consist of two bright red triangles.

The red triangles are like little sparks that catch the eye and make you think about what Holmer does. The square font is reminiscent of building blocks, simple and reliable. Perfect for a company that makes sturdy and reliable machines for farming.

Holmer color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Cadmium RedHex color:#e31c24
RGB:227 28 36
CMYK:0 88 84 11
Pantone:PMS Bright Red C