Home Depot is the largest home delivery retailer in the United States. She specializes in building products, tools, and home products. Her first store was founded in 1978 in Marietta, Georgia. Now it is an extensive structure with a legal headquarters in Atlanta and retail outlets in the United States and Canada (in 10 provinces), Mexico (in 31 states). A large number of big-box stores are subordinate to her. It also owns The Home Depot Pro (formerly Interline Brands), with 70 distribution centers nationwide. The company’s founders are Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah, and Kenneth Langone.
Meaning and History
A group of entrepreneurs decided to jointly build a supermarket that would be much larger than the competition. Its main task is to accommodate household goods, as well as everything related to construction and renovation. Investment banker Ken Langone helped get the start-up capital needed for Marcus and Blank.
The first two stores opened in 1979. They were built on rented space in hypermarkets. Over time, the trading floor began to grow, covering neighboring territories. So, in 1981, she moved from Georgia to Florida, establishing her stores in Fort Lauderdale and Hollywood. Three years later, the commercial structure already included 19 stores, but this did not suit the owners – they tried to conquer neighboring markets.
In the second half of 1984, Home Depot bought the Bowater Home Center from Bowater Inc. for $ 40 million. This had a serious impact on trading income, with the figures dropping 42 percent. But then the company overcame the problem, and in 1989 it owned the largest chain of construction, furniture, and household stores in the United States, ahead of Lowe’s. The corporate emblem became very popular and began to be recognized everywhere.
At the moment, it is a widely branched and well-thought-out structure, which has not only retail outlets. She owns several brands, home delivery logistics organizations, warehouses, and 90 distribution centers. The number of its stores has long crossed the 2,000 marks. And they all work under the same logo, which appeared in the year of opening.
The corporate identity is very simple, both in form and in content. Home Depot strives to emphasize exactly this – that with it, everything comes easy and simple. The basis of the logo is an orange square. It is large because it contains the full name of the chain of stores. In one version of the logo, the inscription occupies three rows because it is applied together with the word “THE.” In another version, it has two lines.
The letters are in uppercase. They are stenciled with serifs. Moreover, the words do not go horizontally but diagonally – from corner to corner, with a slope to the left. As one of the company’s founders (Bernard Marcus) noted, this shape and color of the emblem did not appear by chance because the first sign was painted on a pumpkin-colored square circus canvas.
Font and Colors of the Emblem
For its logo, the company chose a simple typeface – clear, stencil, flat, located at an angle of 45 degrees. It’s called Stencil. Unlike other similar chains, Home Depot opted for a classic font over a custom one. It is part of the standard Microsoft Office series of typefaces.
The emblem has only one original color – PMS 165 bright orange, which is combined with white. The background is painted; first, the inscription is the second.