Hong Kong Airlines Logo PNG
The Hong Kong Airlines logo captures the airline’s dynamic spirit, progressive nature, and home city, Hong Kong. This emblem reflects the company’s commitment to excellence and its crucial role in connecting Hong Kong with the world, reinforcing its status as a global hub of commerce and culture. The design resonates with Hong Kong’s vibrant skyline and bustling streets, presenting the airline as a carrier that bridges East and West and promotes its base’s rich, cosmopolitan lifestyle.
Hong Kong Airlines: Brand overview
Founded in 2006, Hong Kong Airlines is a Chinese airline that has made significant strides in the aviation industry. The airline was originally a subsidiary of Hainan Airlines and started with a modest fleet of aircraft, initially focusing on domestic flights within China. However, Hong Kong Airlines quickly expanded its horizons by adding international destinations in the Asia-Pacific region to its route network.
Hong Kong Airlines has entered into strategic partnerships and alliances with renowned carriers to develop and diversify the market. Through these partnerships, the airline gained access to an expanded network of destinations and seamless connectivity for passengers.
In 2021, Hong Kong Airlines’ control was significantly transferred from the Hainan Provincial State Assets Commission to the Liaoning Fangda Group.
Meaning and History
What is Hong Kong Airlines?
Hong Kong Airlines is a Chinese airline founded in 2006 by Hainan Airlines. The company has gone through a number of ownership transitions during its existence: it was initially under the jurisdiction of the Hainan Provincial Assets Commission until 2021. It was subsequently transferred to the Liaoning Fangda Group of Companies. The airline flies to various destinations in the Asia-Pacific region, including numerous routes within China, from its main hub in Hong Kong.
2001 – 2006
From 2001 to 2006, Hong Kong Airlines introduced its first emblem with a unique design. This emblem featured a smooth, light, and curved ribbon that depicted waving in the wind. The raspberry color of the symbol emphasized the airline’s ambitious aspirations. The wave shape represented the trail of an airplane in the sky, highlighting the company’s core activity of air transportation.
The emblem was crafted poetically, creating a gentle and inspiring image. The ribbon appeared to glide through air currents, symbolizing the smoothness and elegance of flight. The logo combined the artistic beauty of travel and the sky with the airline’s professional activities, emphasizing harmony between beauty and the technical execution of flights.
Under the ribbon curve, the company’s name was displayed in English (CR Airways) and Chinese on the left side. The purple color of the inscription added elements of mystery and refinement, suggesting that the name was subtly integrated, almost hidden under the wing of an airplane. This color extended a promise of safety, comfort, luxury, and high-level service during flights. The logo’s color palette complemented the dreamy image of the company and symbolized the fulfillment of travelers’ boldest dreams and fantasies, inviting them to embark on their journeys.
2006 – today
Hong Kong Airlines and its hometown share a common symbol—the bauhinia flower. However, this plant looks quite different on the city’s coat of arms and flag than the company’s logo. Designers created a unique sign for the airline with red petals curving at the ends. On the right side is the brand name in English and Chinese. The English version is written on the top line in bold sans-serif font. The Chinese characters are placed at the bottom, aligned in the center.
The unique use of the bauhinia flower distinguishes the airline from other organizations using a similar symbol. It helps create a sense of corporate identity while maintaining a connection to its hometown. The bilingual branding emphasizes the airline’s commitment to serving local and international customers. Using a bold English name and centered Chinese characters provides balance, ensuring readability and accessibility to different audiences.
