The HTV2 logo’s design and structure provide more than mere aesthetic appeal; they encapsulate the channel’s ethos and commitment to its viewers, a dedication to broadcasting engaging and diverse content.
The HTV2 emblem currently consists of three distinct parallelograms, each in bold red, green, and blue hues. The channel’s name, “HTV,” is etched into these parallelograms, adding a textual element to the geometric design. These shapes exhibit a noticeable rightward slant and are framed by a slender, uniform black border, reinforcing the channel’s geometric visual identity.
The logo channel’s modernist design conveys dynamism and progression, mirroring the forward-thinking content broadcast by HTV2. The trio of parallelograms can be seen as a symbol of the channel’s threefold approach to programming diversity, creativity, and quality.
The acronym “HTV” nestled within these shapes provides an explicit link to the channel, reinforcing the brand’s identity in the viewer’s mind. This embedding of letters within the design intimates how deeply the channel intertwines with the entertainment it delivers.
The unified black frame enveloping the parallelograms conveys cohesion among the logo’s elements, hinting at consistency in the channel’s identity and content. This boundary, while thin, serves as a strong visual thread that pulls the logo together.
HTV2 is linked to Ho Chi Minh City Television, a major Vietnamese broadcaster whose history goes back to a Saigon television station founded in 1966 and renamed after national reunification in 1976. HTV2 itself launched on October 10, 2003, as an experimental UHF Channel 30 service, together with HTV1 and HTV3.
At first, HTV2 broadcast for only nine hours a day, then moved to a longer daily schedule from November 1, 2003. Its early visibility came from coverage of the 22nd Southeast Asian Games, held in Vietnam in 2003. The channel aired numerous competitions and grew its audience through sports programming.
From 2006, HTV opened HTV2 to private cooperation under Vietnam’s television “socialization” policy. The channel partnered with Anh Binh Minh Media from Dat Viet Group, which helped expand its schedule to include entertainment, music programs, films, and content linked to HTV7 and HTV9. On May 5, 2008, HTV2 adopted a “2 in 1” format with sports and entertainment.
That format ended in 2009 due to licensing issues, when HTV2 returned to sports-only broadcasting. It aired World Cup and Euro matches, the Olympics, and English Premier League matches, while competing with VTV. On October 16, 2010, a new license allowed HTV2 to return to general entertainment. In 2018, HTV partnered with Vie Channel from DatVietVAC to create Vie Channel – HTV2. The channel later carried formats such as Running Man Vietnam and Siêu trí tuệ Việt Nam. The Vie Channel name was removed in 2023, then restored on January 1, 2024.
Meaning and History
The corporate identity of HTV2 is intrinsically tied to its hybrid nature. It embodies harmony, reflecting its commitment to balancing traditional values with modern sensibilities. It prides itself on being a platform where entertainment meets purpose, presenting content that both entertains and enlightens its audience.
Its branding is a visual testament to its corporate identity. The logo, with its unique blend of colors and shapes, symbolizes the channel’s commitment to diversity and innovation. It creates an instant connection with the audience, conveying the channel’s ethos without uttering a single word.
This strong identity has helped HTV2 carve out a distinctive niche in the competitive media industry. By remaining true to its core values and continuously evolving to meet its audience’s needs, it has successfully built an identity that’s not just recognizable but also highly respected.
What is HTV2?
HTV2 is a television channel launched on October 1, 2003, by Ho Chi Minh City Television (HTV), Vietnam’s leading local television broadcaster. The channel is headquartered in Vietnam and offers a variety of programs, including dramas, reality shows, movies, music, and lifestyle content. HTV2 is known for its diverse lineup, catering to a wide range of viewer interests, with a particular emphasis on providing quality entertainment and informative content.








