The design and arrangement of the HTV9 logo not only convey visual appeal but also encapsulate the channel’s brand essence and its commitment to delivering high-quality entertainment.
HTV9’s modern emblem consists of three parallelograms leaning to the right, rendered in vibrant red, green, and blue. On each parallelogram, one of the letters is present, together forming the name of the channel “HTV.” They are framed within a unified gray contour. To the right, a white digit “9” stands, surrounded by the same gray border.
The logo channel’s embodiment conveys vitality and dynamism, reflecting the diverse and engaging content it delivers. The three parallelograms represent a triad of perspectives, highlighting the channel’s commitment to showcasing varied forms of entertainment.
The letters “HTV,” an acronym for the channel’s name, directly represent the brand’s identity. The fact that these letters are embedded within the parallelograms signifies that the channel is deeply integrated into the entertainment it delivers.
The white digit “9” on the right indicates the channel number: “HTV9.” The gray contour encompassing the nine- and three-parallelograms provides a consistent visual element that binds the logo’s components, signifying unity and steadiness in the channel’s brand identity.
HTV9 traces its history to January 22, 1966, when THVN9 began broadcasting in Saigon on channel 9 as the Television Station of the Republic of Vietnam. In the first months, before a permanent tower was ready, the signal was transmitted from a Super Constellation aircraft flying at about 3,150 meters. On October 25, 1966, a 128-meter television tower was completed, allowing regular ground-based broadcasting.
The channel became an important part of South Vietnamese television. In 1967, THVN9 organized Miss Television, the first beauty contest of its kind in Vietnam and Southeast Asia, and launched an annual singing competition. It later aired reports from the 1974 FIFA World Cup in West Germany. On April 21, 1975, the channel broadcast President Nguyen Van Thieu’s resignation speech, and its last pre-reunification broadcast aired on April 29.
On May 1, 1975, the channel returned as Liberation Television of Saigon. After national reunification and the renaming of Saigon as Ho Chi Minh City in 1976, it became part of Ho Chi Minh City Television. HTV9 then served as the main television channel for southern Vietnam, with limited black-and-white evening broadcasts focused on public information, education, agriculture, and state programming.
On April 30, 1985, the HTV9 name was formally tied to VHF channel 9. After the 1987 fire at the television center, the channel switched to full-color broadcasting. It expanded airtime in 1990 and 1995, added three daily news bulletins by 1997, began DVB-T broadcasting in 2003, used Measat satellite transmission in 2005, moved to terrestrial HD on May 19, 2013, adopted Full HD in 2016, and ended analog broadcasting on August 16, 2016.
Meaning and History
The corporate identity of this channel is built on its reputation as a reliable, diverse provider of high-quality content. This identity is reflected in the wide-ranging programming offered and the channel’s dedication to fostering a sense of community among viewers.
The branding of HTV9 mirrors its corporate identity. With a strong and vibrant visual brand, the channel stands out in the cluttered television market. Its logo, a combination of bold colors and sleek design, symbolizes the channel’s energy and dynamic nature. This visual representation embodies the channel’s dedication to delivering compelling content and innovation.
The channel’s identity is not merely aesthetic; it also encompasses its values and mission. HTV9 remains committed to promoting positive societal values and inspiring viewers through its content. This commitment is integral to the channel’s identity, cementing its position not just as an entertainment provider but as one that aims to make a difference.
What is HTV9?
HTV9 is a prominent television channel owned by Ho Chi Minh City Television (HTV), the largest local television broadcaster in Ho Chi Minh City, Vietnam. Since its founding in 1975, HTV9 has been a cornerstone of Vietnamese television, delivering a broad array of content, including news, entertainment, sports, and educational programming. With a focus on domestic issues and culture, HTV9 plays a critical role in the Vietnamese media, providing vital information and entertainment to its audience nationwide. The channel is particularly noted for its news coverage, which offers local, national, and international news.












