The Hunter x Hunter media franchise is dedicated to a fictional universe where humans and magical animals live. It is based on the manga plot of the same name, which appeared in 1998 and is still being published. All chapters are authored by Yoshihiro Togashi, best known for his earlier works Level E and YuYu Hakusho. Nippon Animation filmed the first 17 volumes. The broadcast of the series began in 2001, and in 2011 the premiere of the remake took place. It was shot by one of the most famous Japanese studios, Madhouse. The manga was later adapted into two animated films. In addition, video games, theatrical performances, and musicals have been created based on Hunter x Hunter. Particularly ardent fans can buy souvenirs: figurines of characters and things with the logo of the media franchise.
Meaning and History
Yoshihiro Togashi was fond of collecting, so for a long time, he wanted to use the word “Hunter” at the end of the name of the manga (meaning “hunter for something”). He coined the phrase “Hunter x Hunter” while watching the Japanese variety show Downtown no Gaki no Tsukai ya Arahende !!, which repeated the same phrases twice for fun.
It is still not completely clear what the author meant by the “x” sign. Some people think that this is just a letter of the English alphabet, which should be pronounced as “ex.” Others skip the “x” altogether when reading the name of a manga or anime. Still, others replace the incomprehensible symbol with the words “for” (“by”) or “against” (“versus”) because the plot focuses on battles between hunters. Rational Hunter x Hunter fans believe the “x” is nothing more than a decorative element. They see it not as a letter but as a mathematical sign of multiplication. If this version is true, then the pronunciation of “Hunter-Hunter” (without the “x”) is fully justified.
The name with the duplicated word became the basis for both logos. Moreover, the designer has interestingly played with the symbol “x,” dividing with its help two parts of the mirrored inscription.
1998 – present
The initial chapters of the manga were published in 1998. At the same time, a colorful emblem appeared, which in the future graced the cover of the first tankobon volume and was used in the anime series. It is still relevant today because the story is unfinished, and comics continue to appear, albeit with long interruptions.
The logo consists of two words, “HUNTER” written in bold sans serif type. The top line is unevenly colored: a dark green “H” is paired with lemon yellow “U,” “N,” “T,” “E,” and “R.” In this case, the left vertical stroke of “H” is longer than the right one and goes beyond the border of the inscription.
The word “HUNTER” in the second line looks even more unusual. The designer has positioned it in such a way that it resembles a mirror image. Each letter remains in its place (the order is preserved) but is turned upside down. Only dark green is used for this lettering. Between the two halves of the logo is a black rectangular plaque with white hieroglyphs. It is crossed out with a red cross, which consists of wide diagonal lines. This is how the author played with the “x” in the name of Hunter x Hunter.
2011 – 2014
From 2011 to 2014, a remake of the first anime series was released on Nippon TV. A new logo was created for it, similar in structure to the previous one. The designers have kept the shape and arrangement of the elements but changed the color scheme. The letters have burgundy outlines in the form of a frame, folded from peculiar slats. The inside of the first word was completely white. An orange-red gradient was used for the upside-down stitch, and this created contrast. And the “x” in the middle turned blue-green and acquired a thin gold outline.
Font and Colors of the Emblem
The logo of the Hunter x Hunter media franchise plays with its name. Obviously, “x” is not just a letter or a multiplication sign. This most likely implies an indefinite form of interaction; that is, “x” denotes a relationship between hunters, directed in both directions. In this case, it is understandable why this is the central element of the emblem.
The repetitive word also did not go unnoticed by the designers. The inscription is composed in such a way that each letter has its mirror image. They are all symmetrical, except for the top “H” with different lengths of vertical lines.
The Hunter x Hunter logo font vaguely resembles Arial Black, but they are not the same. There is a noticeable difference in the length and thickness of the strokes, the shape of the letters, and the size of the intra-letter gaps. It can be unambiguously argued that the developers used a bold sans serif with slightly rounded corners.
In the first version, the inscription looks very colorful: there is a lot of green in it, complemented by yellow, red, black, and white. The logo of the remake of the series is not as bright, although it does have a gradient. The basis of his palette is burgundy, white, orange, red, turquoise, and black.