The iconic Hunter x Hunter logo reflects the brand’s dual name. Some elements evoke the franchise’s Japanese origin. The emblem’s overall style symbolizes the entertainment focus of all products, from manga to series.
Manga artist Yoshihiro Togashi created Hunter × Hunter after achieving major success with YuYu Hakusho in the early 1990s. After that series ended in 1994, Togashi began developing a new project inspired by collecting objects and knowledge. The title came from a Japanese comedy show that repeated phrases for comic effect. His wife, Naoko Takeuchi, creator of Sailor Moon, helped prepare the first volume.
The manga debuted in Weekly Shōnen Jump on March 3, 1998. Later that year, Studio Pierrot produced a short anime adaptation during the Jump Super Anime Tour alongside pilot projects for One Piece. A full television adaptation followed in 1999, produced by Nippon Animation and directed by Kazuhiro Furuhashi. The 62-episode series ended in 2001 after adapting the first 11 manga volumes. Instead of adding filler arcs like adaptations of Naruto or Bleach, the studio continued the story through OVA releases between 2002 and 2004.
After 2006, the manga became known for long publication breaks caused by Togashi’s chronic back and hip pain. Some hiatuses lasted for years, including one from 2019 to 2022. By 2024, the author had missed almost 69 percent of Weekly Shōnen Jump issues published since the series began.
Despite the interruptions, the franchise kept expanding. In 2011, Madhouse launched a 148-episode remake covering much more of the manga. Two animated films followed in 2013 and 2014. In 2022, Togashi joined Twitter to share manga updates and attracted more than a million followers in a day.
Meaning and History
Yoshihiro Togashi loved collecting, so for a long time he wanted to use the word “Hunter” at the end of the manga’s title (meaning “hunter for something”). He coined the phrase “Hunter x Hunter” while watching the Japanese variety show Downtown no Gaki no Tsukai ya Arahende !!, which repeated the same phrases twice for fun.
It is still not completely clear what the author meant by the “x” sign. Some people think this is just a letter of the English alphabet that should be pronounced: “ex.” Others skip the “x” altogether when reading a manga or anime title. Still, others replace the incomprehensible symbol with the words “for” (“by”) or “against” (“versus”) because the plot focuses on battles between hunters. Rational Hunter x Hunter fans believe the “x” is just decorative. They see it not as a letter but as a mathematical multiplication sign. If this version is true, then pronouncing “Hunter-Hunter” (without the “x”) is fully justified.
The name with the duplicated word became the basis for both logos. Moreover, the designer has cleverly used the symbol “x” to divide the mirrored inscription into two parts.
What is Hunter x Hunter?
Hunter x Hunter is a media franchise based on a Japanese manga about Gon Freecss. In its fictional universe, people with supernatural abilities live, fight dangerous creatures, search for treasure, and help combat crime. Gon’s missing father was one such individual. The young boy embarks on a journey to find him. Yoshihiro Togashi created the manga, which has inspired several anime, video games, and musicals.
1998 – today
The manga’s initial chapters were published in 1998. At the same time, a colorful emblem appeared, later appearing on the cover of the first tankobon volume and used in the anime series. It remains relevant today because the story is unfinished, and comics continue to appear, albeit with long gaps.
The logo consists of two words, “HUNTER” written in bold sans-serif type. The top line is unevenly colored: a dark green “H” is paired with lemon yellow “U,” “N,” “T,” “E,” and “R.” In this case, the left vertical stroke of “H” is longer than the right one and goes beyond the border of the inscription.
The word “HUNTER” in the second line looks even more unusual. The designer has positioned it to mirror itself. Each letter remains in its place (the order is preserved) but is turned upside down. The lettering uses only dark green. Between the two halves of the logo is a black rectangular plaque with white hieroglyphs. A red cross with wide diagonal lines crosses it out. This is how the author played with the “x” in Hunter x Hunter.
2011 – 2014
From 2011 to 2014, a remake of the original anime series aired on Nippon TV. A new logo was created, similar in structure to the previous one. The designers have kept the shape and arrangement of the elements but changed the color scheme. The letters have burgundy outlines shaped like a frame, folded from peculiar slats. The inside of the first word was completely white. An orange-red gradient was used for the upside-down stitch to create contrast. The middle “x” turned blue-green and gained a thin gold outline.
Hunter Association Logo
Font and Colors
The Hunter x Hunter logo plays with its name. Obviously, “x” is not just a letter or a multiplication sign. This most likely implies an indefinite form of interaction; that is, “x” denotes a relationship between hunters that runs both ways. In this case, it is understandable that this is the emblem’s central element.
The designers also did not overlook the repeated words. The inscription is composed so that each letter has its mirror image. They are all symmetrical, except for the top “H,” which has unequal vertical line lengths.
The Hunter x Hunter logo font vaguely resembles Arial Black, but they are not the same. The stroke length and thickness, letter shapes, and intra-letter spacing differ noticeably. The developers used a bold sans-serif with slightly rounded corners.
In the first version, the inscription looks very colorful: it features a lot of green, complemented by yellow, red, black, and white. The series remake logo is less bright, though it still uses a gradient. Its palette is based on burgundy, white, orange, red, turquoise, and black.






