Huntington Bancshares Incorporated, founded in 1866 and headquartered in Columbus, Ohio, has unveiled a new visual identity. This is the first major update to its branding in recent years. Today, the bank is one of the largest financial institutions in the Midwest, managing over $208 billion in assets and serving customers through a network of 968 branches across 13 states.
The previous logo featured a strict hexagon with the letter “H” inside. The color scheme was based on a gray-green palette, and the font was heavy and bold. The overall image emphasized stability but appeared overly conservative and formal.
In the new logo, the hexagon has been retained as the key symbol, but the graphics now have a lighter character. The letter “H” has thinner lines and more balanced proportions. The primary color has been changed to bright green, associated with growth and renewal.
The bank’s name is now set in a modern, rounded typeface, making it visually accessible. The words “Huntington Bank” are aligned in a single line, removing ambiguity and emphasizing its identity as a banking institution.
The update to the visual system coincides with business expansion. Huntington is growing its services for private clients, small and medium-sized businesses, large corporations, and municipalities. The new identity helps create a unified image across all regions of operation, ensuring more consistent communication.
In addition to the logo, corporate materials and digital platforms were redesigned. In the mobile app and on the website, the updated style provides improved readability and user convenience. Bank branches are adopting a new navigation and interior design system based on the green palette and simplified graphics.
Huntington’s leadership notes that the update does not mean abandoning tradition. The logo remains recognizable, retaining the hexagon symbol that has been in use since the mid-20th century. At the same time, the new form reflects the company’s current stage of development and its goal of remaining competitive in the digitalized financial sector.
The Huntington Bancshares rebrand has become a tool for uniting history and modernity. The new visual language emphasizes the bank’s growth, clarifies its offerings to customers, and reinforces its status as a leading player in the U.S. financial market.