Bicycle Therapeutics, a global biotechnology company founded in 2009, recently unveiled a new logo for its brand refresh. Known for its innovative cancer treatments, the company modernized its visual identity to reflect its growth and innovation in the bioscience sector. Created by London-based design agency Greenspace, the new design highlights the precision and creativity central to the company’s approach to developing therapeutics.
The name “Bicycle” comes from using bicyclic peptides in its therapeutic approaches. The updated logo emphasizes this scientific foundation, simplifying complex molecular structures into a clean visual form. The distinctive “B” is a key feature with a diagonal cut representing the company’s precise, intricate work. This unique element alludes to the molecular structures essential to their treatment solutions, turning the “B” into a symbol of the company’s advancements in science and medicine.
The rest of the logo focuses on simplicity and clarity. The bold, linear typeface reinforces a modern, forward-thinking look, enhancing the company’s identity as a leader in biotechnology. The overall design conveys confidence and a clear sense of purpose, crucial traits for a company dedicated to medical innovation.
A subtle but significant detail is the extended, slightly curved leg of the “y,” adding a technological feel that reflects the company’s advanced work in precision medicine. This small design element ties the typography to the company’s focus on creating complex, targeted therapeutic solutions.
The color palette has changed, moving from orange to neutral black, lending the logo a more professional and serious tone. This shift aligns with the company’s growing presence in the competitive biotech industry, reinforcing its professionalism and strength as a global leader in cancer treatment development.
The refreshed logo and brand identity reflect Bicycle Therapeutics’ ambition to strengthen its global position in biotechnology. With clean lines, bold typography, and thoughtful design, the new identity symbolizes the precision and complexity of their work, supporting the company’s mission to lead in innovative medical solutions.
