Husqvarna Logo PNG
The Husqvarna logo is authentic. The symbol is inextricably linked to Sweden and the group’s history. The emblem emphasizes the country of origin and offers little insight into the manufacturer’s direction, suggesting a large, diverse conglomerate.
Husqvarna’s history began in 1689, when the Swedish crown built a drilling workshop by the waterfalls in Husqvarna, southern Sweden. The site used water power to bore and grind musket barrels for the army. Later, the factory passed into private hands, became Husqvarna Rifle Factory, and produced weapons for the Swedish military for almost two centuries.
When state demand for weapons declined in the 19th century, the company turned its metalworking skills toward civilian products. It made sewing machines in 1872, hunting rifles in 1877, wood stoves in 1884, meat grinders in 1890, Sweden’s first typewriter in 1895, and bicycles in 1896. In 1903, Husqvarna released its first motorcycle, beginning a long chapter in motorsport.
The outdoor equipment line grew after Husqvarna tested its first lawn mower in 1947. In 1959, Husqvarna launched the 90 chainsaw, designed by Sixten Sason and featuring motorcycle-derived muffler technology. In 1969, Husqvarna introduced the 180 chainsaw with an anti-vibration system for forestry work. In 1982, the MC 258 won the 250 cc class at the Paris-Dakar rally. Still, in 1986, Cagiva bought the motorcycle division.
Electrolux acquired Husqvarna in 1978 and expanded it through Poulan, Weed Eater, and Roper Corp. In 1995, Husqvarna introduced a solar-powered robotic lawn mower, and it sold its100,000th Automower in 2009. Electrolux spun off Husqvarna in 2006. In 2007, Husqvarna bought Gardena and Komatsu Zenoah; in 2008, China’s Jenn Feng joined the group, and the company expanded outdoor power equipment across more than 100 countries.
Meaning and History
The company has a long history, yet it began focusing on visual identity only in the early 20th century. Husqvarna approaches changes and additions to its logo carefully, so it rebrands infrequently. All emblems retain the main elements that represent the company’s history: a crown and the name of the first factory’s location. In addition to modern logos, the company has a mark that has been used to label its products since the 17th century.
What is Husqvarna?
An ancient Swedish conglomerate that has produced a wide range of products throughout its history, from weapons to motorcycles. Today, it leads the production of power tools, chainsaws, lawnmowers, and other outdoor equipment. The main production facilities are located in Sweden.
1689 – today
The company’s logo consists of a crown-like symbol above a circle. The company was founded in Sweden as a Royal Arms Factory. As a result, the visual sign evokes royal power. The logo embodies the following:
- The king’s head as the owner and protector of production, in whose honor warriors fought and weapons were cast.
- The muzzle of a musket. The factory produced rifles, pistols, muskets, and other firearms.
- A bullet or core of excellent quality, meant to protect the throne.
- The royal ring symbolizes permission to work, issued by a special decree from the king.
The symbol served as a seal on products and indicated where the weapons were made.
1912 – 1973
1973 – today
2012 – today
The modern logo retains the crown motif. However, new elements have been added: the letter H in a circle and the corporation’s name. The three curved rays at the top of the logo resonate with sharp tools and saw teeth.
The company was named after the region in which it was founded. The city was located near a waterfall, which was needed for weapons production. Over 340 years, the company has grown so much that it changed its name from Huskvarna to Huskvarna Group, and the historical city has become just a district of modern Jönköping.
The circle now more closely resembles a square with rounded corners. Changes were made to center the H symbol. The square shape also aligns better with the machine theme.
Font and Colors
Dark blue replaced the logo’s black. This shade embodies reliability and stability, building customer trust. This matters because the company’s products are designed for long-term use. Blue is associated with technology and electronics, so the color positions Husqvarna as a reliable manufacturer of large household tools.
The font resembles Helvetica Neue LT Std Medium.